3 Profitable Business Ideas You Should Start in 2022, Dog Food Billionaires, and Focusing on the Next Step with Steph Smith

Okay, first thing, super quick. So have you guys heard of this Twitter account? It's called New York Times First Said. Have you heard of it?

No.

Okay, so it's kind of just like this fun little Twitter account where they track all of the articles being published by the New York Times, and then they find words that are published for the first time. And it's just kind of like a fun thing because I'll send you guys this Or I'll post it in the doc. This is a link to a couple of the ones that they published. So like deadass, for example, was a word like first found in the New York Times, March 2019. Doomscrolling, May 2020. Tech bro, apparently it was January 2022. Like that surprises me. So this is just kind of like a fun thing, but I was thinking that this should exist for jobs. So on Indeed or Glassdoor or something. There's a really, really quick transition period these days between like just completely new jobs coming to market. And I think there should be an account that tracks these. Like, oh, this is the first time I've seen like, I don't know where I saw this, but there's like professional falconer. Like what? Who does that? How much do they get paid? I don't know, but I'm surprised to know it exists. And I'm sure there's many more practical jobs out there that are coming to market that people should know about. And so someone should just create The equivalent of this instead of the New York Times, it should be for Indeed.

How do they do this?

It's great idea.

How do they track this? Uh, how do they track every word and check if it's ever been said before?

I think it's just a scraper. I mean, I, I don't know exactly how they set it up, but I don't think it would actually be that hard.

And by the way, this has 200,000 followers. So for that person out there who's just been grinding, trying to put out great content and has like 3,000 followers, just know you could have been tweeting out like single word things from the New York Times and gotten 200,000 followers.

I actually think that's a great idea. Have you guys seen the— remember how we talked about this kid that was tracking Elon Musk's private jet on Twitter? Now he's tracking all the private jets and private yachts of all the Russian oligarchs.

Yes, great pivot. And shout out, shout out to you, man.

Also, Elon offered him $5,000 and he turned it down. He's like, no, I'm gonna keep doing my thing. But both of his accounts have a lot of followers.

Elon Musk, stop tracking him.

Yeah, stop. Yeah, because Elon was like, I don't want people to know where I am.

What a stupid thing. If you're going to— if you're going to come and offer someone money, do it right. $5,000.

You best not miss Elon. That's how you should have replied.

$5,000. I think this is cool stuff. I actually think this is a wonderful idea.

That's actually crazy fascinating. If you could aggregate, like, let's say that you're in the, when, when, when I was at the Hustle, I cared about what, like, there's like 30 companies that I cared about what they were doing. It would be kind of interesting to add if I would've paid a monthly fee and I would've gotten a daily email with like the movement in people's job, uh, job listings.

Yeah. That's, that's what I was gonna say. I don't think it's so interesting, like the, the falconer or whatever. It's like, oh, whatever. Someone made up a random job, but Oh, like, oh, we see this a lot where it's like, oh, Netflix is hiring a Web3 engineer. That means they're probably trying to explore something in that space. And so you can kind of get a sense of what direction somebody's going. Oh, they're hiring enterprise sales. Okay. They're trying to go upmarket, right? So there's a competitive intelligence that comes from these. But I think that it, I do think that exists. I've seen people tracking these. I don't know if they're just doing it for their own fun or if there's like a service that tracks that. Uh, but it is kind of interesting. I like that. All right. What else you got, Steph? Oh, by the way, I should say one more thing. One more thing about this. A hilarious story. I went into work one day and my buddy Neil, who's like a programmer at our company, he was sitting at the coffee machine making a coffee. It was like 10:00 AM and, uh, I hadn't even said anything to him yet. We were just standing next to each other and he just goes, these are my first words. And I go, what? He goes, he's like, he, he realized he hadn't spoke that day yet. Like he had like gone to work and gone to the coffee machine and like had started programming like his commute, he didn't talk to anybody. He was at his desk. He didn't talk. He just started with, these are my first words. And I thought that shit was so funny. And, uh, and actually it was, it was great when he said that. I realized how funny Neil is. And so we've replaced our marketing person with Neil. He's our iPhone, iPhone programmer. And he wrote all of the release notes for our apps. 'Cause he was just hilarious and he was like lowkey hilarious. But these are my first words. I'll, I'll never forget that.

How does that relate to that?

Oh, cuz it's like a word tracker, you know, first time the New York Times said this word.

Oh, so that's how I thought of that.

First time Neil said, yeah, just like, yeah, it's interesting to think about what are your first words every day, right? Like what's coming out your mouth for the first time every day?

Pay attention. Mine's usually like, like a grump. It's like a fuck when I say enough. You know what I mean?

If you ask me, Sam, yours is always just sup to everyone.

Sup.

I usually say, I always say sup. Yeah. Or I just like am sore from exercise or something and I'm like, oh fuck. It's usually my first word.

Well, that explains a lot. All right. And then I forgot to tell you this, but this is the most important thing. Uh, I can't believe we didn't talk about this earlier, to be honest with you, because if you're listening to this and you like what you're hearing right now and you haven't gone and subscribed to the My First Million podcast, wherever you get your podcast, That's the thing you've got to do. There's nothing more important than doing that right now. And don't do it because I said to do it. Do it because you want to do it. Do it because that's who you are. All right. What else are you going to say?

Uh, I guess related to companies hiring. So you guys know Mischief, right? It's this like company that does these crazy stunts. They're on, I think, stunt number 70. And I, their latest stunt I thought was really interesting and relates to this idea of just like creative hiring. So if you scroll down—

tell me about what Mischief is. I don't entirely get it because they raised funding, but when you explain what they are, I'm like, who— what grown adult would trust this child with money?

It's like South Park or Saturday Night Live. It's a weekly show. It's like a weekly sketch, uh, but it's just done through code. They make a website instead of like a video making a joke. They make a website that's a joke.

Yeah, but is it exactly— does it make money?

I think it does. I don't know how much they've made. They've raised $3.5 million. So I don't know, like you're saying, I don't know who those investors are, what they're looking from Mischief, but just to give like two examples. So one of them recently was, I think it's like called Tantine. I don't know why it's called that, but basically it's called the game of death online, which you sign up, you get an account and you pay $10 to join the game. And all you have to do is log in daily to stay alive. And the last person who stays alive gets all of the money. So it's just kind of like these silly quirky games. But the last one they did was, they also do like commentary through their game. So it was a commentary on, in this case, the MSAT. So they got people to pay $50 to take the MSAT and the highest score won. It's basically like a, their version of the SATs. And the person who got the highest score won the entire pot. So they didn't actually have that many people did it. They had 500 people. Who did it, but it reminded me of something you guys talk about on the pod, or have talked about on the pod, which is, you know, the power of like crowdsourcing things. Like SpaceX, if they want to develop some new technology, they put out some competition, and that tends to attract more interesting people than, you know, if they hire a bunch of recruiters to go, you know, find the people in theory they're looking for.

And so I was thinking— The example I think you're thinking about is They were trying to figure out some, like, were they trying to like decode some protein or something that helped with this AIDS medication and they like turned it into a video game and they'd spent 10 years trying to solve it and then like a bunch of video gamers got it done in like 3 weeks.

Yeah.

Well, there's the SpaceX, what's the SpaceX challenge? The one that everyone knows.

Are you talking about XPRIZE?

It's just like their—

That's not from SpaceX.

Yeah, but there's also—

Yeah, that's like a version of that where they basically just put out the bounty and then let people let anybody sort of enter to try to win.

That's amazing.

And very few people ever saw this, but we wrote an article about this. This article got seen by millions of people. What's it say, Ben? What was the language? Google has a secret interview process and it landed me a job. That's the headline. And, and he ended up working there and it worked. It worked. And, uh, it was wild.

Quick interruption. Do me a favor, scroll down and you're gonna see a link to The Hustle. So if you wanna stay up to date on the tech and business news you need to know, Check out The Hustle, the daily email. I used to help write it. I love it. So check it out. Scroll down below.

Sounds very naughty. Yeah.

I mean, yeah, I know it's always like a, oh, tracking everything on your computer thing. But the reason I thought of this is because I watched the QAnon documentary and in it they have— have you guys heard of like Cicada 3301? No, no, no. It's— they covered it in the documentary, but basically it was like the epitome of these like crazy online puzzles. I think there's been 3 of them. The first 2 were solved. The third one still has has not been solved. And they are like, you know, there's, there's like a picture online and there's like a message and encrypted in that message, there's a bunch of numbers. And then you have to know to like go to another website and put it in. The point is a lot of people thought that this was actually a recruitment tool for like either the NSA or the CIA. And so I was like, man, there should be something, maybe not that crazy, but something like that online for companies.

Did you guys ever do one of those? I did this in college. We found this website. And it was like, you know, it said some like vague thing. It was like, the game has only begun, but have you realized it? Like, have you realized that it's begun yet? And it's like, you have to like right-click, view source. And then in the source code, there's a URL. You go to that URL and then it downloads an audio file. You listen to the audio file, it sounds like nothing. You listen to it backwards. All of a sudden it gives you coordinates. You go to those coordinates on a map, the map literally leads you, and it was like a 50-part game, like mystery game. And me and all my friends got totally obsessed with this. We spent like hours and hours and hours. What was this called? I don't remember what the name of this is back in college. This is like 15 years ago. But like the, uh, I remember at the end, the, the last puzzle we could never solve. And I think the guy just made an unsolvable puzzle. Like I just think there was no solution. Uh, and his name was Mr. Wiggles or Mr. Squiggles or some shit like that. And he, um, he had this puzzle that was like the unsolvable thing at the end., but it was so much fun. And actually, now that I think about it, that is actually a great like filter and barometer for who might be good at certain types of work. Like the type of person that would do that for fun and solve that problem. I would love to hire that person, right? Because I know what the—

well, could you, could you be like, uh, there's this awes— like if you're that game maker, Mr. Wiggles or whatever, like could you like do that as a service for a variety of companies? And like make these games like, hey, we're gonna try and find you, but I bet it's like, hey, I bet we're gonna do this thing, this and this thing, and I bet you we're gonna get you 20 new applicants every month. Yeah, silly games, but they're gonna be high, high quality. Steph, what's, uh, what's Nuuly?

So Nuuly, have either of you guys heard of Nuuly? N-U-U-L-Y. I think what this is, just a quick one, but basically, so it's this company that is part of the Urban Outfitters subsidiary. So Urban owns Urban Outfitters, Anthropologie, Free People, and Nuuly. And Nuuly is a different take. So all of those other businesses sell clothes in a very traditional way. What Nuuly is, is a rental business. So every month they send you 6 items. You choose those 6 items on your own. They send them to you, you get to rent them for a month, and then at the end of the month you have the option to keep them at honestly a pretty discounted rate, somewhere between like 15 to sometimes up to 60%. And they have a ton of brands in there, including their own brands. And the reason I thought this was interesting is, you know, there's other rental clothing services out there, but this is tacked on to existing businesses that weren't renting clothes. And it spoke to me because it was kind of similar to what Amazon's done, turning a cost center into something that maybe in this case isn't a profit center, but is way more profitable, I think, than the traditional clothing business that they have. So if you guys remember, I think, was it Mark Lore or, um, one of your guests talked about just how many returns there are for clothing. It's— let me just pull up a stat right here.

It's like 20%, right?

Sean, what's the return rate on the things that you're involved in through investments or whatever?

This is way lower, way lower than the 20%. So like, you know, more like— and I don't know if that's— I don't know if that number is like what percent of your orders get returned or what percent of your revenue, what, what, what is, what percent of revenue is your cost of returns? So I'm not sure exactly what that, what that's meant to quote, but you know, of course any return is like a drain on the business. And so you, you know, any way that you could turn returns into, uh, to either a neutral or profitable thing would be, would be kind of amazing.

What do brands do with returned clothing or returned items?

Damn, that's bad.

Because usually what makes you good at processing returns is not the same thing as what gets you good at like warehouse, a general warehouse with a bunch of pallets and boxes and shipping orders out. It's like takes like a different skill set in a way.

Can we talk about one other idea? Yeah. So what you talked about, Sean, reminded me of— so there's all this real estate, and I'm sure this is like an overdone idea, but there's all this real estate that people have access to and not everyone knows what it can be used for. So maybe it could be used for a fulfillment center. Maybe your garage could be rented out. And there's a couple of examples that I came upon that I thought were interesting. And I wonder if someone could aggregate all of these different ways that real estate or parts of real estate can be used to, to gain some income. So let me give you a couple examples. A lot of people have heard of solar panels. So companies will pay you so that you can install solar panels on your roof. You'll get into a licensing agreement and they'll make money off of that. That's why they'll often install it for free. Another example is churches. So apparently, due to the height of churches and specifically the steeples on churches, different telecom companies will pay these churches for access to their steeple. So an example is the National Cathedral in Washington is paid Guess how much, actually, guess how much they're paid by Motorola every single year?

I would have thought like a thousand a month.

Would you go as far as to put this into cars too? One time years ago, Sean and I listened to this pitch of this guy who created a— you know how cabbies have like advertising on top of their car? He was doing that for Uber drivers. And I don't actually know. I see them everywhere, but I don't know how the business what happened with the business.

It raised a huge valuation. So, so they definitely got some traction. I think it's like a multi-hundred million dollar company now. It's called Firefly. What?

Um, wow. Yeah. And there's another one that has like the screens. Have you guys been in Ubers where it's like a screen and it's just playing ads? Those ones are, I feel like the execution on that has been terrible, but like that's another example where it's like, oh, you actually have valuable real estate, which is the back of this car seat. 'Cause you have people's attention.

Your parents do?

Yeah.

Where do they go?

Did you guys remember the company? I bet Steph, you do. The Penny Hoarder.

So The Penny Hoarder started as a blog. It started by this guy named Kyle. He spoke at one of our events. He's a cool dude. And then his, uh, business partner, uh, is a friend of mine. And anyway, he started it in 2012 and he started it where he would just talk about all the side hustles he was doing. So for example, he would go on TaskRabbit and like, get people's groceries and he would talk about how much money he was making. He would become an Instacart driver. He would talk about how much money he's making. He would do an Uber driver and how much money he was making. And he got really good at getting traffic. And eventually he got— Uber goes, hey, for every new driver you refer to us, we'll give you $2,000. Instacart did the same thing. TaskRabbit did the same thing. UserTesting did the same thing. And then like a person who like you need to answer surveys. And so that's what he did. And he built this business, this digital ad business— when he came to the event, he brought his dog and I was like, oh, how did you get your dog on the plane? He goes, oh, I fly private. And I was like, what? Are you crushing it that hard? He goes, yeah, we bootstrapped it and we'll do about $70 million in revenue this year. And he owned 100% of the company and he recently sold it for— I forget the exact number, but it was in the hundreds of millions of dollars. And the whole premise was just on like talking about ways that you can make— it was mostly lower income people, like people like maybe a mom who's just trying to like make ends meet with just like 10 hours that she has available instead of taking care of her kids. And, um, he killed it. This business crushed it. You never heard of the Penny Hoarder, Sean?

I heard, I've heard of it from you, but I never went to it, so I never like used it.

It's just a WordPress blog. That's all it is.

Uh, sorry, I was looking at Steph's doc and realizing how many interesting ideas there are in here. Steph, we have to do a two-parter. So, uh, so let's, let's tell her bang out a couple more. Yeah. Let's give, give us one more.

I'll come back and let you know.

I mean, the top of the list was the worst ideas and the middle of the list was the best ideas. So that's My feedback to you.

Well, why don't you tell me what's an interesting one that you, you have your eye on?

I'm looking at some of these like trend success stories. I think those are pretty interesting. That's the one I was kind of looking at just at the moment. Which one of those is your favorite?

I'm intrigued by this idea. Did you bet on this?

I haven't. Cal, my partner, he's been in the community. He did actually. I mean, again, not financial advice, but he bet on one, and I can't remember what company it was, but it did one, one day like go up 10x. But this was obviously also in the, uh, don't even tell me more actually.

Just leave it there. And I'm convinced. Don't even, I don't, I don't need anything else.

Well, I was going to say, I definitely like don't want people to be going and gambling their money on, on that one anecdote, but it is interesting to even just like be in there. And, and what I've found, cause I'll just like dabble in the community. I haven't placed any bets, but to see. What like I'm learning about a bunch of different companies that I've never heard of. I'm seeing like how these different companies are structuring stock grants and like why and someone commenting on it. And then of course there's just like a bunch of, a bunch of people commenting like, are you betting like, oh shit, like I'm 50% down, like how are you doing? And it's so it's kind of like a fun community as well.

You guys have—

this is awesome.

You guys have a like a, like a degenerate budget or like a learner budget where it's like, okay, This is my fuck around with money that I can, I can try different things. Or do you guys not do that? Sam, you're shaking your head.

No, I don't. But, but do you? It sounds like you do.

I do. Yeah.

How much?

Uh, well, let's talk about like in percentage terms. So it's like, you know, what would that be?

It's like close. No, don't do percentage terms. Like literally how much? Like, are you like $50,000?

No, more than that. Uh, wow. Yeah, for sure.

And so what will you do with that? What's an example of your, of, of a dumb, of a risky thing that you've done?

Like, I think I've told this story before, but I remember watching a— so the idea with these is, I'll just tell the story first. I watched a YouTube video of this guy, no idea who this guy is, some Wall Street, some hedge fund guy. Basically, he's a prolific short trader. It was kind of like the vibe I got from this video. Couldn't tell you how tall he was. Couldn't tell you his name. Couldn't tell you what his track record was. White guy, looked reasonable enough. And, he basically was like, he's like, yeah, I'm, he's like, my short pick of the year is Tootsie Roll. And, and all these, I was like, well, I was listening. I was like, why? What Tootsie Roll? I didn't even realize that's a public stock. He's like, Tootsie Roll. He's like, first of all, who the hell eats Tootsie Rolls? He's like, do you think Tootsie Roll is growing? He's like, no, though people who eat Tootsie Rolls are like, you know, 50 and up. They're, they're dying market. Kids don't want Tootsie Roll nowadays. They want like all these other candies. He's like, Tootsie Roll has zero innovation. They refuse to change their product and, um, they don't come out with anything new. He's like, and then it's also poorly run and not gonna be sold.

It was like owned by some woman who was like, I think it's owned by like a 92-year-old lady.

Do you do that stuff?

So I don't. Cal does. I think it's smart though, because like Sean's saying, these are the type of investments where like if you don't have money sequestered for this, it's gonna, it's gonna capture your psychology. That's actually why I don't dabble in these things. But, uh, he's done that a lot for NFTs, right? So at first he was like, Steph, I'm just gonna buy one. Obviously he's bought more since then, but he, he has a certain amount and like, that's all he's willing to invest. If it goes to zero, he's happy with it. Um, but he's also probably sold a lot too early because he has a concentrated amount. So he's like, oh, I gotta sell this to buy another thing. Uh, Sean, did you get into Proof? I feel like that was a big—

What's that? What's that video called?

Uh, it's a, it's one of the Y Combinator, it's, it's Michael Seibel and this guy Dalton Caldwell. They do like a split screen side by side and they just talk about something for 30 minutes. And this was one of 'em. Uh, I don't remember the name of the video.

Do you know the name of the title? I wanna listen.

I can find it, uh, real quick while, while you guys talking. But I don't know.

What do you guys, by the way, Steph, believe in that?

Like this idea of the sort of like idiot genius, like don't overthink it thing.

Well, I just did the idea. I, I just did the idea. Well, go ahead, Steph. I'll let you go first.

Well, I was just gonna say quickly, like, Yes, I believe in it. And yes, I think it applies to like different things. So I would say I'm the like, would you call it like midtwit or something? Midwit. Somewhere in the middle for like midwit in finance. That's why I don't dabble because I'm like, I overanalyze things. I hear one piece of news, I'm out kind of deal. But I think it applies to like with startups. I think I'm maybe not that with other things. I certainly am like just terrible. And so I think it—

Our friend Jack Butcher is a great example of this, right? Like, he saw NFTs and was like, oh, that looks cool. Like, I'm going to buy one. I'm going to make one. What should I make it of? I don't know. Like, this diagram I already have. That's like the simplest shit. And the guy's made millions of dollars this year.

How much do you think he's made off those? How much do you think he's made on— do you think he's wildly wealthy from those?

I don't know. He's done well for sure. I think, you know, he, he bought apes, he bought, you know, he bought a punk. I think he's bought some of the, like, the projects that went up from like—

for sure, you know, and plural, like you said, like apes, not, not like one ape. He's, he's bought multiple of all of those. Yeah.

And I think those were like priced at like, you know, what, like $1,000, like, you know, 18 months ago. And now each one is worth like, you know, $250,000, $500,000. So I don't know if he held, I don't know what, what it was, but even just the, the stuff he made, right? Like, I know a lot of people that are like, oh, Web3, the metaverse, I need to create an NFT project. It needs to have this and that and utility, blah, blah, blah. He's like, hey, I minted a picture of like a, you know, a thing that says not like, not like right-click save as, you know, it's, it's kinda like just making fun of the space, sold it for like $50,000, right? Like did that in an afternoon. And, uh, that's like the, the mid, you know, instead of being the midwit over-analyzer logical, you know, processor of all, all things, You know, he went to the kind of the idiot genius zone and just took a punt. And because he's in the idiot genius zone, it's not heavy. It doesn't take a lot of time or energy or money to like try it. And so I specifically carved out a portion of my investing budget to say, look, this is my, my gamble. Like, you know, I'll get rid of my gambling energy. I'll learn by doing this because I'll do things that I wouldn't otherwise do. And I'll have skin in the game. So I'll actually pay attention to it., and like, who knows, you know, maybe I'll, maybe I'll have some, have some hits out of this. And I bet, I honestly think that that part of my portfolio is gonna do better than the, the, the well thought through quote unquote part of my portfolio.

By the way, Sam, I think you do this really well when people, like, I've seen people come to you and they're like, Sam, I'm thinking of like starting this business and like, I wanna cover this topic and I wanna blog and, and all this stuff. And you're like, all right, like, what's your first step? Or like, you, you'll be like, just write. Or something like that, which just like simplifies to the like idiot Jedi, like just do the thing, not like overanalyzing the like 50 startup articles.

Sam says, dog, dog, you just need to do it. He goes Randy Jackson on him.

Well, I get— I just get frustrated, I think, because I think that like, I think that it's good. So if like building a business is step 0 to 10 and 10 is like you're this billionaire or like your vision has been achieved, you know, you, you, you own all this property, whatever it is. It's good to have number 10. And then a lot of people are like, all right, that's step number 10. And then like steps 3, 4, 5, 6, 7, 8, 9, I got to figure those out. In my mind, I'm like, no, what's the only thing that's important is 10 and 1. And 1, after you get done with 1, you'll figure out number 2. Just, but until you get to number 2, don't even think about worrying about number 3. It's not important.

That's awesome. Great, great minds think alike. I mean, that's exactly how I feel. 'Cause I, every time I've ever had any bit of success or even when I've like done something and it didn't work out, I just think that like, if you just start and you're gonna see so many things that you didn't even expect or realize were an opportunity and, or that weren't an opportunity, you're like, oh, I thought this, it's actually way different, but that's cool. Or that's not cool. We gotta quit. You know what I mean? And you just, that's why you just have to do something. I have this and I get really frustrated with inaction.

Did you make that up? Yeah.

I love a thin book because a thin book is like a simple idea presented without the fluff. And that's it. That's the value. You know, don't, don't try to, you don't need a thick book, uh, for everything. So I, I'm a big fan of thin books now. And then the other one is a quick silence, which is I call my buddy Suli about every business question I have. Basically it's like, oh, we're starting the Milk Road. Hey, what do you think about this? And then there's a quick silence. Like, he says his thing, it's obvious that's the answer. And I was like building up in my head, I need to like, oh man, I really want to sit down with him and talk. It's like within 3 minutes we've reached a good pause where it's like, well, I guess nothing else really matters till we go do that, right? Yep. All right. Well, I guess I'll just call you later. And like, and so that quick silence to me is like now what I want, whereas I used to want to fill that silence with more detail, more analysis, more planning, more nuance, more like if-then statements. And like, you don't really need any of that. Like, we talk, by the end of my sentence, he says his sentence. Sorry for— I guess we didn't really need to call. I guess we could have just done a text. And, you know, like, I guess I kind of knew this to begin with. Like, maybe I didn't need to call you, right? But that quick silence is really showing me like, That's when I'm on the right track is when I get either a thin book or a quick silence is like when I'm on the right track and when I need more answers, typically I'm just, I'm actually going in the wrong direction altogether.

Dude, that's good advice. Yeah, that reminds me from coding, if you run into an error and you're on like Stack Overflow or something and you're just like, you can't find your answer, it's probably 'cause you're Googling the wrong thing. Like you've completely messed it up. You're in the complete wrong direction. And I feel like that applies in most cases. If you find yourself asking like 10 questions, it's like, hold up, like, you are— you're just like going in the complete opposite direction that you should be. Like, pull back and revisit.

How many people reach out to you after each one of these episodes goes live, Steph, and said that they like want to pitch you on something or they want to recruit you to come join something?

Well, it grows, and some of your buddies reach out, which is always fun. But, uh, I feel like, uh, we're talking about—

what are we talking about here?

I don't want to drop anything.

Dummy, that sounds like a story. What's behind that?

No, no, I just mean like it's cool because— well, also I should say like some people that I've really looked up to, I don't want to call out their names because I don't— obviously these are like private messages, but people that I've looked up to that I was like, oh, I used to read your stuff, or like I've literally read your book, or like we're from the same country.

Andrew Wilkinson reached out to Steph Snell and said, hey Steph, get drunk.

I'm not naming any names, but Uh, it's been cool and it's grown obviously because you guys have grown the pod a lot. Um, so yeah, that's amazing.

Well, there's few people I'll get a fistfight over. You are one of them, Steph. So let me know who, uh, who's—

you haven't broken your contract, Sam, so you're good.

You're good. Uh, well, good. I'm happy you came. You have so much more to cover. I think we should wrap up here though.

Yeah. Sorry. I actually apologize to everybody who listened to this because Steph had a bunch of gold and I feel like I took it in these really random directions. So to make up for it, we're gonna do a, a second part. Or Steph, if you'll come back and we'll do more of these ideas rapid fire and I'll shut up.

Yeah, I'm down. Let's do it.