Idea
Activate the stay-at-home mom workforce, like UserTesting did
Shaan likens Beeroll to UserTesting, which built a multi-hundred-million-dollar business by matching the at-home-mom workforce (willing to trade an hour for $10-15) with companies needing website feedback. The same labor pool can produce ad testimonials and UGC video.
“User Testing did the same thing. They activated the stay-at-home mom workforce, which is there's a whole bunch of people that are staying at home. They want a little bit of side income. They don't want to have like specific skills, like, you know, some coding or designing or something like that. And they just want to make a little bit of money. They'll, they're willing to basically trade half an hour or an hour of their time for $10, $15.”
Steal thisTap the flexible at-home workforce that trades an hour for $10-15 and match them to companies needing testimonials, reviews, or UGC.
Idea
Wynter: UserTesting but only for copy and messaging
Sam highlights Wynter (wynter.io) by Peep Laja, which recruits people matching a specific B2B demographic to react to your sales-page copy and positioning. It's the UserTesting model narrowed to a single high-value job: messaging feedback from your exact target customer.
“Well, they're doing the same thing, but specifically just for copywriting. So if you go to wynter.io, W-Y-N-T-E-R dot I-O, and you tell them what type of customer you're trying to attract, and they will go out and find people who fit that demographic and they will tell you what they think of your messaging and product positioning.”
Steal thisTake a broad marketplace (user testing) and niche it down to one specific, high-value job (copy/messaging feedback) for a defined buyer.
Number
UserTesting: $100M+ ARR, raised $50-100M
Sam states UserTesting has publicly said it's north of $100 million in recurring revenue and has raised roughly $50-100 million, framing user research as a potential multi-billion-dollar space.
$100M
Recurring revenue · USD/year
“And, um, I believe they've raised like between $50 and $100 million, like in that ballpark. And I think they've said publicly they're north of $100 million in recurring revenue. So it potentially is a multi-billion dollar space.”
Framework
Bottoms-up virality: one curious person, then the results spread
Shaan names the adoption pattern behind tools like UserTesting and Rev: you don't sell the C-suite, you just need one curious employee to sign up, and because the product's output is inherently shareable, it spreads across the company on its own.
“Bottoms-up, uh, virality basically says you don't need to go to the top and sell the company to adopt this thing. That's too hard. You just need one curious person to sign up. And then the nature of the product is that you're going to share the results. You're going to share the outcomes. And then that spreads it through the company.”
Steal thisDesign the product so its output is shareable internally; let one curious user pull the rest of the org in instead of selling top-down.
Number
UserTesting: $100M+ revenue from only 2,000 organizations
Sam notes UserTesting does over $100 million in revenue across just 2,000 customer organizations, illustrating how a land-and-expand B2B tool grows account value over time (from a tiny startup spend to Coca-Cola and Hilton).
$2K
Customer organizations · organizations
“Another example. So look, UserTesting, Abrey, you just said they do over $100 million in revenue and they only have 2,000 organizations who use it.”
Idea
Empower the stay-at-home/retiree workforce and become a billionaire
Shaan's recurring thesis: whoever can give stay-at-home moms (and retirees) flexible, no-special-skill ways to earn money will become a billionaire. He cites his own mother going from UserTesting.com subject to rating other testers as the template.
“I've always said whoever could figure out how to empower the stay-at-home mom workforce and give them part-time flexible ways to make money without requiring special skills is gonna become a billionaire. And, um, there was a lot of caveats, but if you did it, you're gonna become a billionaire.”
Steal thisWork backwards from an underused labor pool (retirees, stay-at-home parents) and design a no-skill, flexible-hours service around what they can do.
Fact
Human-in-the-loop: ride AI without getting eaten by it
Shaan notes many labor-arbitrage businesses (Rev.com transcribers, UserTesting) are vulnerable to AI eating the jobs, but you can survive by using AI to do most of the work with a human sense-checking the output for quality.
“one challenge with these is a lot of them are vulnerable to like AI eating all the jobs. But like, you know, you can kind of have human-in-the-loop solutions where AI does a lot of the work, but you have a human just sense-checking it to make sure it's good.”
Idea
Build the next Rev for the stay-at-home workforce
Shaan describes his retired mom thriving on UserTesting — picking her own hours from home reviewing websites for $10-15 a task, until they hired her to manage other testers. He's brainstormed how to mobilize the stay-at-home (especially stay-at-home mom) workforce, pointing to UserTesting and Rev as proof there should be more flexible micro-income platforms.
“And so I've had had specific brainstorms around, how do we mobilize the stay-at-home workforce, the stay-at-home mom workforce that's out there? What are some other things? There's UserTesting, there's Rev. There's got to be some others. I just think that once you see the lifestyle that that enables, it's clear people are going to want that.”
Steal thisFind an objective, low-skill task and build a flexible micro-income platform for stay-at-home workers.