Suli

Already jogging: hop platforms when your thing isn't working

Shaan's recurring pattern from founders like Jesse Pujji and Suli — when your current project is sputtering and a new platform launches (Facebook apps, AdWords, News Feed), you're perfectly positioned to jump because you're already in motion, not at a cold start or married to success.

“a lot of times as an entrepreneur, you just need to be in the market. You need to be in the game. And even if your current thing's not working, if you are aware of these like inflection points, these shifts, these platform shifts or big changes either in law or technology or open platforms, things like that, you're the perfect person to just shift over because you're kind of like already jogging. You're not at like a cold start.”

Steal thisStay active in the market with a project that isn't working so you're 'already jogging' and can pounce the moment a new platform or law opens up.