EPISODE

Viral Tweets as a Service, Toastmasters of the Future, and Other Business Ideas

Jul 21, 2022·59:00·Sam & Shaan·with Jonathan, Ben·Listen·AppleSpotify
0:0029:3059:00
15 moments · 210 paragraphs · synced to the second
SHAAN

I think you could reinvent Toastmasters. Um, like I feel like this is a business I could start if I wanted to, which is like Toastmasters I think can be modernized. Like you don't have to have the oversized suit, you don't need the like in-person meetups. Like I wrote Discord Toastmasters. Like I think you could do this whole thing in Zoom or Discord. Like I think you just have people get into little chapters, practice this stuff, make, you know, they kind of meet people, they kind of learn some techniques and they kind of get over their stage fright around public speaking. And the local ones ladder up into like the state ones, they ladder up into like the national ones, and some people compete at it. Um, and you get your certificate after going through the program, and it's like kind of a course, it's kind of a church, and it's kind of like a self-help seminar. Um, that I think could be recreated in a modern way using Discord. That's my idea. React to that. All right, what up? It's My First Million, the podcast that will change your goddamn life. If you like your life, unsubscribe right now because it ain't staying the same by the end of this. Listen to that again.

SAM

That's a good, uh, tagline.

SHAAN

All right, um, by the way, I think of all these amazing intros when we're not here, uh, on the pod, and then I totally forget to do them. Like last night, I was like, I was doing this little train sound to my daughter, and I'm— I was like, dude, I'm freakishly good at making this train sound. I am like the best at doing this fake train. I was like, I gotta show Sam. I'm just gonna start the podcast, be like, Sam, you wanna hear a train sound? And then I'm gonna do it. Ready?

SAM

This is the stupidest shit ever.

SHAAN

Uh, see, why does anyone listen to this? A great cold open.

SAM

Uh, all right, dude, talk to me about this dude who emailed us. This guy. Who's this guy?

SHAAN

All right, so, so Jonathan was like, hey, you guys got to announce the winners for the clip contest, and I don't know who they are, but he's going to help us do it. Is it, uh, Jonathan, is it this guy Dylan, or can I tell a separate story about this guy?

I, I don't know who Dylan is.

SHAAN

Okay. All right. So this guy's a winner in my heart. He may not have won the contest, but I'm gonna find a way to like employ this person cuz he's amazing. So this guy reaches out. Um, I'm just gonna read you the cold email cuz it was too good. He goes, sounds like a ransom letter. Yeah. Yeah. I felt a little unsafe when I read this. It goes, I've clipped every MFM YouTube pod that has been released. Just all business straight to the end. There he goes. Hey Sam and Sean, then all again in all bold, I've clipped every MFM podcast episode you've ever released. I'm 22, unemployed. I'm moving to Israel next month and I have nothing to lose. Just kidding. He didn't have that nothing to lose part, but that shit would've been a little dangerous. Um, he says, I have nothing but $7K in savings to avoid getting a job in Israel. I figured I'd clip a, I'd clip all of your podcasts and either A, you'll, you'll buy my clips channel or B, you'll hire me to do this for you full time. You keep saying that you wanna grow your YouTube channel, but you're not, you're simply not putting out enough content. Let me explain. YouTube Shorts, short viewers are addicted to crack cocaine. YouTube wants to give viewers cr— as much crack cocaine as possible to keep them addicted to YouTube. Your content is the crack cocaine and crack cocaine addicts don't care about quality. They care about quantity, the amount of crack. And then he goes, uh, here's what you're gonna do. You're gonna use YouTube Shorts to drive people to your main channel. Your main content is, is quality. Your Shorts are gonna be quality. Hire a dog, parentheses me, which is just incredible. Just an incredible way to start a sentence. Hire a dog, parentheses me, to pump out 100 Shorts a day, get an average of 600,000 new monthly viewers that will come from the YouTube Discovery feed. What's— and then he goes, this is the ransom letter part. He goes, what's 600,000 new monthly viewers worth to you? Question mark. Your dog, Dylan. That's right, Dylan, you are my dog, man. This is amazing. This is an amazing email. Spoke straight to my heart.

SAM

I emailed them. I, I— did you? I replied separately. Did you?

SHAAN

No, I just forwarded it to everybody. I forwarded it to my whole team. I was like, this guy's a dog. And then we— and then he put a clip in there. He goes, here's an unlisted video from the account to prove it's me. And then you watch it and he's talking and he sounds normal and he's cool and he's interesting. And I was like, I freaking love this guy.

SAM

I know. I emailed them. I was like, hey, um, I, I'm gonna send your stuff to HubSpot and they could decide what they wanna do with this, but like, can I hire you to do stuff? Because you told me you hired this content person. I was like, I probably need, I've kind of been sucking on my personal shit. Maybe I should hire this guy. And I emailed them, so I, I'm definitely gonna talk to him. Uh, he, this was a really good email.

SHAAN

I ignore just about every single email, but this one I replied and I was like, so Dylan, I haven't replied yet, but you're gonna get something from both of us or one of us. I don't know. Jonathan, you had some more logistical things to say about who actually won the contest. Who, who won the contest?

SAM

So we do it.

SHAAN

How does this guy not win, by the way? Wait.

SAM

And well, let's say, so we do a contest where we give $5,000. So basically we have like these full episodes on YouTube. People go there, they clip them up and they post them on TikTok and Instagram, whatever. They use our hashtag and we just are going to select people and we give them $5,000. But go ahead, Jonathan.

SHAAN

Yeah.

So you select, we select one person who has the most views, period.

SAM

And then.

The other one is just the person of our choosing. So Dylan, you are the lucky winner, it sounds like. Uh, but the actual winner was just some dude who created a TikTok with Neil Patel and it said like, this billionaire spends $180K, which is not even true because he's not a billionaire. Uh, so that is the other winner. That person's channel is called—

SAM

How many views did that get?

SHAAN

That thing has 2 million views, I think.

SAM

2 million views.

Yeah, my first, my first mil clip.

SAM

How do these— like, there's so many kids that are doing this, they put on TikTok. How do they get so many views?

SHAAN

Well, this guy is a genius because he took, he took the right clip, right? So he took a clip of some guy saying how much he spends, which is gonna go viral because people get mad about it. Um, people get mad when they hear somebody spending so much money and talking about it so casually because he also says in the clip you know, I'm not rich, but blah, blah, blah. And then people are like, yeah, you're not rich, bro, you spend $180K a month. And they like go off. And so that little thing is like a trigger. And it's like, oh, watch this, I'll trigger everybody right now with this one little clip. So I think that's what worked. Also in the comments, he was smart because somebody would comment and be like, who is this guy? Or the— and he'd reply, founder of Google? Like the, the guy. So he's intensely replying the wrong thing and everyone's like, Dude, that's not the founder of Google. So all of a sudden the algorithm's like, mm, yes, comments, more, more comments. And so he would just reply like, um, like nonsense shit to people's comments. And then people would be like, you're wrong, dude, you're so wrong. He's like, yes, but I'm about to win this $5 grand off this 2 million view clip. So, you know, congrats. But also guys, I feel like we should— right now they're all making their own handles, like MFM Clip. You know, Million Clip Boys, and like they all have their own little handle. Like, shouldn't we get these people? It's only like, I don't know, 10 people who are really good at this. Like, could we get them behind like our actual clips channel and be like, whoever within this channel gets the most views gets the bounty for the month?

SAM

How do you do that? You just— you're going to give the password and login to 10 different people and just say like, fight? Yeah, it's like you just like— we're—

SHAAN

it's like, uh, we're just gonna throw like one sword to a ring of 10 people. A cockfighting, uh, event.

SAM

I'm down. I'm— can we— is that able to be pulled off? Like, can you— how do you know whose is whose?

SHAAN

But they like put them in a Slack and give them all the login, and then when they post, it's like they have to say, I posted X, and then you're like, all right, cool, jump up, put it in the spreadsheet which one you posted, and then we'll keep track.

SAM

Can we do that? That actually— that's great. Let's just do that.

SHAAN

It'll also make it easier for all of them because then that account will have more content So then all of them will benefit from the additional algorithmic juice. The followers that builds up will all be aggregated and we will own the channel in the end, which is helpful to us. And so I feel like that's a better way to go.

Sounds like Dylan's the dog. So we just put Dylan to work and he should be able to—

SHAAN

Oh, Dylan, you know, like in any good, uh, you know, like cockfight, uh, you know, two chickens or roosters or whatever fighting each other. It's like, there's the one who's got like, one eye. He's been through like 100 fights and he's still here. So that's Dylan the Dog, and every new challenger kind of comes in and he kind of wrangles them and, you know, keeps them all together. That's how I'm viewing this.

SAM

I'm, I'm about it. Anyone that calls himself a dog, I think is pretty cool.

SHAAN

Uh, so I'm a simple man with simple tastes.

SAM

Yeah. Yeah. Like, well, I only know like Dog the Bounty Hunter, but he's cool to me. So this guy, Dylan the Dog is Is the, we're 2 for 2 for cool dogs.

SHAAN

Your name's got an alliteration. Sweet.

SAM

I'm in.

SHAAN

Say no more.

SAM

Where do we go from here?

SHAAN

All right. Um, well, let's talk about this content remixer thing. So I posted this on Twitter. I think this is kind of what you were talking about. I was like, hey man, I produce a bunch of content, but like, I'm kind of lazy with the follow-up. So, you know, I'll produce the content of this podcast. But as soon as we like, literally the podcast ends with usually you say, all right, we're done, that's the episode. And then literally it's usually like 1 second later, I'm like, I realize how hungry I am. I'm like, I'm going to go eat. Bye. And then we like, don't talk again until the next, you know, I don't even know.

SAM

I just, I had to like, you and I recorded today's Wednesday, recorded on Monday. I like messaged Ben on Tuesday. I'm like, why aren't the episodes out? And he goes, like, uh, because we release it like next week. I'm like, we do? Since when? It's like always. Last February.

SHAAN

Yeah.

SAM

Like, uh, I don't know how this podcast goes on the internet.

SHAAN

So, or even when. I almost never, or like the other day I like clicked it in the, in the app and I was like, oh man, like this description is horribly out of date and this title and this intro. And I like sent Ben all these notes and he's probably like, dude, we've been doing it this way for like, if you had a problem with this, why didn't you say anything for the last 9 months? And it's like, I don't know. I never listen. I never click it. I'm here for the live show. I don't, I don't go to it after the fact. Uh, it takes up a lot of space on my phone. In fact, I delete all the episodes. And so, you know, I'm not really the, the, the right listener. But anyways, long story short, I put out this tweet. I said, hey, I want to hire a content remixer. Basically, I put out content on a podcast or my, our newsletter for Milk Road, but that's content that could live, that could be turned into tweets, turned into LinkedIn posts, and like, it seems like that's what smart people do. They like cross-post their shit at other places. Like we're, we're doing contests so that somebody else will take our clips and put it on TikTok. Um, so this is this idea of content remixing. And I got a bunch of people interested, which was great. I hired one guy, this guy Brandon, and he started with me this week and he's already putting out, like already this week I'm gonna put out more content than I did like the last 6 months because he's like, all he is doing is taking the best stuff we've already done and just like packaging it into smaller nuggets. That can go on all these different places. Which channel? So like, for example, I'm adding a newsletter sent once a week that's just gonna take the 3 best ideas or topics we talked about on the pod. I'm just gonna compile them into that. Uh, cuz I know those people, like people who are on my newsletter, they would like this content summarized, um, and maybe even fleshed out, right? Because the podcast is very off the cuff. So sometimes you could kind of trim the fat and do a little extra research, add a little data, um, and make it even better. And so just take the 3 best things we talked about. So he is doing that for Milk Road. He's putting it, we put it on LinkedIn, we put it on Twitter. It's like, okay, cool. So there's this idea of content remixing. And as I was doing it, I saw a bunch of other people were like, hey, if you find anyone good, I would happily pay for this. I'm, you know, I'm, I'm already like, you know, up to my ears in like how much content I'm willing to create. And like, I would love it if somebody just took my stuff and repurposed it for other platforms.

SAM

Who's an example of someone who reached out?

SHAAN

So, um, oh God, who's their names? So I'll show you, uh, actually the guy who used to work for you, Alex Garcia, I think is his name.

SAM

Yeah. Yeah.

SHAAN

Yeah. Um, so he had tweeted out something very similar. He's like, you gotta recycle your content. Um, and a bunch of people had replied into that as well. Um, so that's how, that's where I had seen, oh wow, there's like, I'm not just getting emails about it, but like people publicly were also like, I would, uh, I would pay for this if you had this. Uh, here we go. So, uh, this guy, I don't know how you say his name, Kai, Kai Hai, I don't know. He's got this famous blog, radreads.co.

SAM

Have you ever heard of this?

BEN

Yeah.

SAM

Yeah.

SHAAN

Yeah.

SAM

Yeah.

SHAAN

How do you say the guy's name?

SAM

I don't know. It's one of those words that I have only read on paper and I'm too embarrassed to say it out loud.

SHAAN

So he's probably got like, you know, I don't know, tens of thousands, a hundred thousand subscribers. He goes, he goes, man, how would I find, train, and manage this person? Like, let me know if you find it. Another guy, KP says, dude, this is so true. I need one for my newsletter. Another person comes in and they're like, um, I forgot who it was, like somebody who's into like kind of buying businesses space. And they were like, yeah, I would kill for one of these. And so I started thinking like, actually I've been noticing there's these like niche agencies that people create that are like this like productized service. So it's a service that they turn into like, hey, you need an exec assistant? Like just come to us. We have, vetted, trained exec assistants that we will assign to you and we'll kind of manage that relationship and make sure that you, you learn how to use them and they provide great service to you. And you're not like, you don't have to find 'em, you don't have to train 'em, you don't have to worry about quality control. And so like, I think Athena is one of those that's, it's like big in the like tech circles. Uh, our buddy Jack, I think uses one of theirs.

SAM

We talked about the, and we have like squared away our friend, uh, Marshall does Shepherd.

SHAAN

Is it called Shepherd? Shepherd.

SAM

Shepherd. Yeah. And they like scale pretty quickly. Um, it's just a service-based business. It's very straightforward.

SHAAN

My buddy, uh, Jesse Pujji, he did one called Growth Assistant. It's pretty dope. Basically, it's like, hey, there's people like in the Philippines that are really good at like managing your Facebook ads, reporting data in Excel like every day, um, you know, like going and updating your SEO tags and shit like that. Like all these like little things that help your business grow. So he took the idea of like a VA or an executive assistant. He just rebranded it as a growth assistant. And specifically, they know how to do tasks that are related to growth. Um, like, oh, I'll go get a transcript made and then I'll format it. I'll post it on your blog or I'll, I'll do what I'll look up your analytics and post it to you in Slack every morning.

SHAAN

So it gets traction and amazing.

SAM

He was, This person was telling me about this and I was like, A, that's awesome. And B, like, if you wanted to and actually scale this into something that could potentially make like $4, $5, $6 million a year, I think you could do, I mean, it's just a boring agency. It's not like that cool, but I think you could just do like a Twitter ghostwriting service. I don't actually know how you would do it because this person who I mentioned, they do have some help overseas and I don't actually know how would you do it? How do you teach How do you teach someone in the Philippines to do this?

SHAAN

I think you could teach it, but the hard part is like, if you're ghostwriting for somebody else, like again, you need the source content from somewhere, right? Like the, the thought has to be somewhere. So anybody could write the tweet once you have the thought. Like for example, you did this with that, what's his name? The hockey player you helped like go super viral like 5 times. Uh, Chris.

SAM

So Chris Pronger, he had the— but dude, that was like the easiest thing because I'm like, well, you're like, you've made over $100 million in the NHL. Like, this is the easiest thing ever. It's like, so you, you, you suss out that this is an interesting story. Yeah. Well, it's like a hot chick asking like for dating advice. It's like, oh, I mean, this is like, like this is the easiest game on earth.

Right.

SHAAN

You know what I mean? Anybody got Instagram tips for me? It's like, yeah. Um, like move the camera down 3 inches.

SAM

Yeah. It was just like the easiest, you know what I mean? Like they, he, he had the goods, you know?

SHAAN

Uh, like, yeah.

SAM

It was easy. That's a, that's an easy game. I don't know how you would do that though for someone who's just a computer nerd.

SHAAN

Well, I think people do it for companies, right? I think that's where he, that's where that, that friend is doing it. They, they basically take companies, I think that they invest in and then they upsell them this service for their company content.

SAM

I think that's the model for the, uh, uh, like the CEOs.

SHAAN

Yeah. Yeah, exactly. And so they, they kind of whatever, I don't know. But, but I'm interested in these like productized service agencies. I think they can do well. I bet you, I bet you. I, I'm, I don't want to do this. So like, you know, feel free to steal my idea of like content remixers. Um, there's all this already exists for like, you know, we cut clips of your YouTube videos. I'm not saying this doesn't exist. I'm just saying, dude, a lot of people do this to be successful.

SAM

A lot of people are doing this right now for clips. So you and I know a couple people like that guy Michael, who, uh, you met with the other day. And then, uh, what was the guy's name? So we hired like 2 years ago to do it.

SHAAN

Dylan and Henry.

SAM

Yeah. Yes. Uh, and that's like fine. I think 10 Text is way easier, like way easier.

SHAAN

Like, right. And the market is better because podcasters are not a good market to sell to. They don't have money type of stuff. They're not making any money off this. Right. Um, so you need to go for somebody who already has money and just has a shortage of time. Um, and for them, words that bring them attention becomes, uh, you know, becomes more money, right? Like that's the trick.

SAM

How much did you pay this guy?

SHAAN

Uh, you probably don't want to say, I don't want to say his name, but you know, whatever. It's a reasonable amount. So, uh, but, but I would say if you want to see kind of how these work, that guy Jesse, um, Jesse Pujji on Twitter, he tweets out the numbers behind his agency every like month or two. And so like they're now up to $500,000, I think $500,000 a month in monthly recurring revenue. Um, $400,000 or $500,000. There's a woman named Adrienne who actually runs the company. So he had the idea. He had a friend or somebody he had worked with in the past named Adrienne. She start actually like is the CEO of that company and it's called Growth Assistant.

SAM

And Growth Assistant basically just means like they fill out, they just, they fill out like spreadsheets.

SHAAN

It's kind of like all the little junior growth hacky assistant stuff. So like I'll tell you how we use it for e-com, right? Uh, or like we don't use them, but like here's what I would do. I, I kind of like, this is, This is for somebody who's not as experienced maybe, 'cause like I already had people like this set up, so I didn't need to pay the additional like fee that you, you know, you have to pay this management company, right? But basically I'm like, hey, every day you go put, you go take all the, these 5 KPIs from our Facebook ads, Google ads, and Shopify. You put them in this spreadsheet, you color code it, then you take a screenshot, you put that in Slack. 'Cause I wanna wake up in the morning And I wanna see our numbers color-coded and I wanna be able to comment on it and take action. I don't wanna spend the hour, right? Like digging through and updating this dashboard. And then secondly, it's like, oh, okay, cool. Every week I want you to go take the top sellers. I want you to reorganize the store based on these rules. And it's like, I'm sure there's some software app that can kind of do this, but like for, for every business there's all these little nuanced, you know, like sort of like duct taped together things that you do that just make it work a little better. But anything that's repetitive and anything you don't enjoy, you wanna delegate. And so you delegate that to a growth assistant. You teach them how to do this. Like we do it with influencer outreach too. Like go on, go to this tool, find influencers who, who match this criteria, reach out with this pitch. Here's the follow-up sequence I helped craft with you. And then like every time they, they post something, put it in this Google Drive photo so that my ads team can use it, right? Like it's like super, it's like a pipeline, you know, of, of, of organization.

SAM

Do you, can you tell me about this D2C SodaStream competitor thing?

SHAAN

Yeah, I think it's a great idea. So I got a SodaStream. You probably already have one or have seen—

SAM

dude, so listen, listen, listen what I have. I have a SodaStream, okay? And then as a gift, I was gifted this thing. So a SodaStream is basically, uh, a can— it's this thing, whatever, but you buy like the— you have to buy like a $30 canister at the rate I was going, like every, uh, 2 or 3 weeks because I use it a ton. That's like all I drink. It's like $30. So what I did was I went to a scuba store and I bought a huge, a scuba tank. And it's, you can, if you go to my TikTok, you could see it. I bought this huge scuba tank and that cost, uh, like $30. Uh, and I filled it up with, uh, CO2 or whatever it is. And that's what I've been using to, to drink, uh, for my SodaStream. And it's the greatest thing ever. You like, I just bought this, like, this, like, this, like, attachment so I could, uh, uh, use it. It's pretty amazing.

SHAAN

That's hilarious, dude. Yeah. So I just got one. Um, and I used to laugh and be like, oh, nice homebrew you're doing for your water. Like, geez, you know, like, like, could you pick a more boring hobby than like bubbling your own, like, water at home?

SAM

Dude, check, check the link that I sent you in the Slack or in the, um, in the, in the Riverside chat.

SHAAN

Uh, okay. Let's see. Is this your, okay. It's a TikTok of your, uh, oh my God, this is hilarious. It's a giant scuba tank on the ground, hooked up, wired to your SodaStream. Is this not gonna be like too high powered?

SAM

It makes it, it's very high powered. I like, I like a, what I say at home is I want my bubbles to be aggressive. I want, I want, I want aggressive bubbles.

SHAAN

I really thought your quote there was gonna be cooler. Yeah, I say at home, I, I always tell people I like my water bubbly.

SAM

I needed something more epic. Yeah. But I do like aggressive bubbles. Like, you know, Topo Chico. I want it like how it burns so good. That's what I want.

SHAAN

And, uh, yeah, yeah. There you go.

SAM

And, and that's what I want. So anyway, I did that. I bought like a piece for it for like $10. Like it converts a scuba tank into a canister for, for these SodaStreams. This SodaStream business, do you know that it's like a multibillion-dollar product?

SHAAN

Yeah, that's what I was going to bring up. So when I bought this, I was like, I was like, this is a great idea. You know, I'm buying tons of LaCroix and stuff like that. It's kind of annoying. Go lug these heavy can things. I was like, actually, this does make sense to do at home. And the product is slick. You don't plug it in. I thought, I'm going to have to like connect this to my water line or something like that. It's like, no, it's like just sits on your counter, no attachments. It's like fucking hands-free, wireless, Bluetooth. Got it. It's like an AirPod basically. And you put the bottle in, you pump it 3 times, you feel like, you feel like you did it. So you get this like sense of accomplishment and then you get the fresh sparkling water and it's awesome and it's not even flavored, but it's fine. And, uh, my daughter loves making it with me. It's like a whole activity. I can like, if she's crying, I'm like, you wanna go make some spicy water? And she's like, yes. And so then we go and do it. And so I'm like, all right, This is an amazing thing. I go look it up. I'm like, you know, I think this SodaStream could be big. And then like, of course, I'm the idiot. I go Google. It's like it sold for $3 billion, like, I don't know, 5 years ago or something like that. Like, it's owned by Pepsi.

SAM

I think they probably do a billion in revenue.

SHAAN

I'm pretty sure right before they sold, they were at $900-something million in annual revenue, and then they sold, and like, you haven't heard numbers since. And like, I'm sure it's over a billion dollars now.

SAM

Yeah, yeah, yeah, yeah, yeah. I'm pretty sure. So there's two businesses in this space that I was shocked at how big they are, and one was SodaStream. I think it's an Israeli company, correct? Like, I'm just— this is off memory, I don't remember.

SHAAN

Yes, I believe so.

SAM

It's an Israeli company that has been around for a bit and they killed it. Them. And you know what else is just a behemoth is Keurig. Keurig Coffee. Uh, I think Keurig Coffee makes, uh, like $5 or $10 or something crazy billion dollars a year in revenue, and it's been parlayed into a holding company, that they buy all types of other stuff.

SHAAN

Right. Oh, wow. Um, yeah. The other one that's like this that I thought you were gonna say is what's the name of the one that was in Offices and I think it's Bevy. Yeah. B-E-V-Y or I, I'm not sure exactly which one. Um, that was a multi-hundred million, maybe a billion dollar company also. And basically it was like, hey, fancy water fountain for your office. Like you can bring your water bottle to this. You can, uh, just take a cup. It could do bubbling, it could do flat, it could do warm. And it's like, all right, that's cool. That's better than like— and I think they give you the machine for free and then you got to like just pay for the canisters over time, right? So same like razor blade model.

SAM

I'm like a big soda guy, like to the point of sometimes I go— when I lived in San Francisco, I used to go to this movie theater nearby because they had a Freestyle Coke machine that you could use without buying a ticket to the movie. So I always— I would always walk there just to get a cherry vanilla Coke Zero out of the soda machine, the Freestyle machine. You know those machines? Of course, of course. They're the best. So I try to buy one and you can't, you can't buy a, you can't buy one of those machines. You have to lease it. And their terms, it's like a lifetime lease. So you have to spend like, I think like $200 a month and you have to be willing to sign like this crazy agreement. And then they have to come every month to refill the thing. It was a pain in the ass. I was like, dude, I just want like a, like a, I want like a Coke fountain. Like, this seems like pretty easy. Just let me give you money and have it. And you, you couldn't, you couldn't do it. So these Bevy machines, I'm all about. I think they're amazing. And the Soda Machine, the SodaStream, I think is also amazing. I, I have one and I use it all the time too. But I, I hate going to Bed Bath and Beyond and buying those stupid-ass containers.

SHAAN

Right. And so I think that there, there are, but I think that there, you, I'm sure some of these are successful, but basically I saw it and I was like, this would make for a really interesting D2C product. Cause I think you could, This has the makings of what would make a really good DTC product. And then I found one that was like really well designed. I can't find the name of it right now. It's like Seldek or so, Seldek or something. I don't know what it was. Some, something like that. But basically SodaStream competitor, but you just say, all right, these guys are selling through Target and whatever. How can I do the normal DTC playbook, right? Get the logo, lowercase pastel fonts, send it to some influencers, create a juicy offer that's like, you know, You can get the machine for like, just pay for shipping and I'll send you the machine. And then like, now you're on the hook for this subscription of like cartridges.

SAM

Uh, someone, someone's been reading Alex Hermosi book.

SHAAN

Make it small, make it big, do something to like make it add a twist to it. But damn, this thing could, uh, this thing could work. This thing could pop off. So I don't know, D2C SodaStream competitor. I think that's like a $100 million plus idea.

SAM

Yeah, that's an easy one. What else do you wanna do?

SHAAN

Um, all right, let me give you another thing that I think is kind of cool. So I started teaching my course this week and, um, how'd it go?

SAM

Is it bigger?

SHAAN

You know, I make it, I make it look easy, bro. I make it look easy.

SAM

I heard people showed up shirtless.

SHAAN

Yeah, there's multiple people who just come to the class without the shirt on and I'm like, bold, bold choice. Um, make yourself at home. And, uh, you know, they're all like ripped. So like, you know, it's not like, like we do have a line and the line is if you're not ripped, you put your shirt on. If you're not adding to the visual appeal, you're taking away from the visual appeal. And that's my rule with my course. My class are my rules.

SAM

Where the sale, where the sales, uh, how do they compare to the pre— is digital revenue dropping off?

SHAAN

Highest sales ever, uh, really, for me. I thought it would be slower because like the economy's going down. I don't know why, maybe, uh, maybe I sold it better. Maybe people just were like, oh, you know what, like, yeah, life is changing, you got pandemic, you got layoffs, you got all kinds of stuff. Like, what if I, you know, basically, can I use a skill set here to like, to like win in this? Like, what do I need to change given that the world is like not the same as it was. I think there, there's an element of that, like it's sort of a New Year's resolution effect where when the world changes a bunch, people like assess like what's, what matters. And they realize like, oh wow, if I invested a little bit of money here, could I unlock more potential in this new path? Because my current path is being shaken up.

SAM

And you did it on Maven?

SHAAN

What the reason? Doing it on Maven. They've been like, they went overboard for me. It's been awesome. They're like, they're like managing my course for me and like doing a bunch of awesome help, helpful stuff. The first session I was like, oh shit, okay, I gotta like dust off the cobwebs. I gotta go perform. And right before I was like, okay, I'm gonna go on. And I always work myself into a state, a state of mind. And I'm like, I'm gonna, I don't show up to these like cold or I don't rely on the slide deck or the material. I'm like, I gotta perform. So I'm like, but, but I'm sorry, like it's 10 minutes before and I'm like, oh, I'm not in state right now. I gotta get in state. So I'm like, all right, what do I do? And I'm like, I got to like, you know, like in NASCAR or whatever, where you pull over and like they do like the pit stop and like, like, they take off all 4 wheels, put new wheels on, they like paint the game, slap the driver in the face, like, go. Like, that's basically what I did to myself. I like jumped in a cold shower and I like, I like immediately turned on this thing. I was like, I like this, like, YouTube video. And I was like, all right, what do I need? I was like, I was like, I think if I come out hot with a story, like, I think in that first 2 minutes, if I just come in strong, people are gonna be like, oh shit, this is gonna be an, like, this is gonna be different. Like, oh, this is gonna be good. 'Cause you know, like the first impression's gonna really matter. So I Googled this, like, I was like, amaze, I don't know what I wrote, but I was like, amazing start of a speech. I put that in YouTube or something and it pops out this video from a guy who won like the Toastmasters challenge. And the guy does this, he goes, this is good for the YouTube viewers. Maybe podcast, you're not gonna know what the hell's going on. So the guy walks out on stage, not a, not a great looking guy, some, you know, looks like my Indian cousin from somewhere. So he, he walks out and he's like, doesn't say a word, stands in front of the stage, he's digging into his pocket, you don't know what he's reaching for, pulls out a cigarette, puts it in his teeth, gets a lighter, he's trying to light the cigarette. And you can just hear the crowd like murmuring. Like some people are laughing nervously. Some people are like, no, like you're indoors. Like don't do this. And like other people are just like, they don't know what to make of it. So already motherfucker hasn't said a word and he's commanding the room just by doing a pattern interrupt, right? So he comes out here and he's like, and he looks at the crowd 'cause they're all reacting at this point. And he was like in his own world and he didn't come out there and say, hi, I'm Sean, I'm here to talk about, no. Nope, he didn't go out there and grovel to the audience. He's trying to light the cigarette, then he looks like, oh, you're there? And he looks and he goes, what, this? No. And I was like, what? I was like, what is he doing? This is incredible. This is mind-blowing. So he's like, and just his facial expression, he was like, oh, what? What, am I doing something? This? No. He goes, you think this is gonna kill me? Let me tell you something. You know how many people die from cigarettes every year? And I was like, he's— and nobody does the answer. He's like, whatever, 4 million people die from cigarettes every year. He's like, you know how many people die from like obesity, from sugar? If I had brought out a cupcake and he's like, you know, nobody would've batted an eye. But I like this one little cigarette statistically shows that, you know, like actually the biggest variable in me getting lung cancer is my genetics and not the fact that I smoke. Blah, blah, blah. He goes, and also I made all those facts up. So, and then he said that he's like, but then he's got 'em like in the palm of his hand. They're laughing. They're like, they're intrigued. Everybody's paying attention. Then he goes into his talk and whatever he like starts his thing. And I was like, this is the fire I need. I turn off the video, I run out the shower, I put on a shirt and I start my, my course. And I'm like, I don't do that. I do like a completely different thing. But that just sort of like set the mood for the next anyways.

SAM

What did you do?

SHAAN

So what did I do? Oh, I go, um, I, so I first told the story, I go, I go, you know, I'm here, but I normally don't do this. And they're like, what do you like? You're, you're teaching this course. I just paid you money. What do you mean you don't do this? So I'm like, I don't really do this. You know, I, um, I once, I wanted to watch what an amazing, what is the best public speaker do? So I watched a video of Tony Robbins talking at the Dreamforce Conference. Who here is from San Francisco? You know, if you're, You know the Dreamforce conference if you're from San Francisco, 'cause it shuts the whole fucking city down. And you're like, why, why can't I drive? Because Salesforce is having a conference. Like they shut down the roads and people are like, yeah, yeah, yeah. In the chat. And then I'm like, all right. And Marc Benioff, CEO of Salesforce, goes, all right guys, we got a special treat. The final speaker of the event, this guy's one of the best, but here's the deal. He doesn't come out to a cold room. This guy will not come out if this room is cold. He won't. And, and not temperature-wise. He's like, you need to have some energy. You need to be, I know it's the end of the day, but this guy won't walk out to a cold room. So get, let's get the clap going. And people start clapping and he comes out and like, it's basically like he got a standing ovation before he even entered the stage. And I was like, I was like, I saw that and I was like, hmm, new thing for me. I don't come out to a cold room. And I, so I like demanded that they gimme a little energy. And I was like, I was like, how about we start with a story? He was down for a story. And they're like, yeah, yeah. All right, gimme a story. I go, and I told a story. I, I've told it on the podcast before, the, the DMV story. And basically my, my, my message to them was like, look, let's all be honest. Uh, 98% of courses end in what? And everybody in the chat's like, waste of money, waste of time, blah, blah, blah. I'm like, so good decision. You dropped $1,000 on this course and you know that the stats say 98% of you are gonna end up with a waste of money, no results, no progress, waste of time. And I was like, Okay, but we don't, we don't, you know, we're not part of the, we don't wanna be a statistic. So like, what's the right way to do this? And I told this story about like how my trainer, how he goes to the DMV and normally the DMV is like this horrible experience. And he's like, I want a 5-star experience. So he decided to show up. He's like, if I want them to be a 5-star hospitality experience, like the Ritz-Carlton of DMVs, I'm gonna show up as a 5-star customer. So I'm gonna walk in with a different energy into that. And then like he,. And then a bunch of good things happened. He got to skip the line. Lady gave him the thing. He didn't have to take the test, blah, blah, blah. I, I tell her, I told the full story of that, that version. And I was basically telling them like, you're gonna get out what you put in. If you show up to this like, yeah, half of you are right now in the Zoom, you slouched over, low energy, half checking your phone. Uh, you know, not sure if this is gonna be good or bad. Like, you know, not convinced. Uh, you know, you're coming in with a 2-star attitude and a 2-star effort. You're gonna get a 2-star result. And so I'm gonna show you in this first session, literally how to attend a course. It has nothing to do with writing, but I'm gonna teach you how to show up to a course. We don't learn this in school. I'm gonna show you how to actually do this right. And then I like go through a couple of like methods for it.

SAM

That's actually amazing. So you, let's talk about this course thing for a second because it seems like you are getting a lot of energy from doing it, right?

SHAAN

In the moment. Yes. I enjoy teaching it. I hate selling it.

SAM

Fair. Okay, great. I mean, I don't think anyone really enjoys selling it, but I think you enjoy the act of teaching, which is good.

SHAAN

This data is wrong every freaking time.

SAM

Have you heard of HubSpot? HubSpot is a CRM platform where everything is fully integrated.

SHAAN

Whoa, I can see the client's whole history, calls, support tickets, emails, and here's a tip. From 3 days ago I totally missed. HubSpot.

SAM

Grow better. So let, listen to this. What I did today is I, uh, so I've been doing this thing. I, I, I'm also gonna be a little vague. I'm starting in this new thing that I'm working on and I found, uh, a company in the space that recently sold for $2.5-ish million to a PE firm. And, um, I found the, the partner at the PE firm who bought it. And today I just called him. I just picked up the phone and called him and I go, hi, uh, what's going on? Uh, my name's Sam. Um, sorry, this is weird, but do you have like 2 minutes to talk?

SHAAN

Do you listen to podcasts by chance?

SAM

Well, he goes, he, he was like, well, you're Sam Parr, right? From My First Million. I was like, fucking A, what's up? Uh, you know who I am, but, but the reason I'm calling is basically I'm starting a, a business that's a competitor to the one that you just bought last week. And I wanted to know why you bought that company and what made it great and what sucked about it. He's like, whoa, you're really coming forward. You're being pretty forward. I was like, yeah, well, here's the deal. This is going to play out a few ways. I'm going to start this thing and it's going to fail, so you don't have to worry about that. The second thing is I'm going to start something and I'm just going to crush you guys. And the third way, I start something and you eventually buy us. But either way, I'm happy to share what I'm doing and hopefully you can share what you're doing and maybe somehow we can figure out a way to help us. And I was like, I know that sounds cocky. I'm sorry, but this is out of respect. I think you guys are actually amazing. And, uh, it was so productive. It, it, I like, I like this.

SHAAN

Like, I'm sorry, but, um, me and Dylan, we're both dogs. And so this is a dog like me coming to a dog like you.

SAM

But this guy, he was like, uh, he said, um, he's like, yeah, you know, like, I got to go tell the team that, like, you know, someone who's launched businesses before who has some capital is going into our space. And I was in my head, I was like, I don't want to do this. But I was like, dude, I bet you I could sell this company to this guy right now.

SHAAN

Now? Yeah.

SAM

On the spot.

SHAAN

Yeah.

SAM

I was like, I think I could.

SHAAN

I think just this phone call. Brother, you ever heard of addition by subtraction? Because I can tell you a little something about how to get rid of competition right now. If you could do some addition on that calculator of yours, take that bad boy out. Let's come up with a number.

SAM

Yeah. I was like, I was thinking about it. I'm like, am I, can I just threaten you? And maybe, no, I would never do that. But it might, I was like, I, this might be an option. And so, but the, but this tactic of calling these people, it's been very helpful.

SHAAN

So I'll give another, I'm gonna say two things. One, on the thing we were talking about earlier. All right. So this is my, uh, why it's okay to be douchey disclaimer. When we're, when me and Sam are like, oh, we're doing this thing. It's actually been easier. Like we did this and it just worked. And I did 5 things that worked. And Sam's like, yeah, you could do something easier. I'm like, I make it look easy. I say that for 3 reasons. Number 1, it's honest. If something is easy, I'll tell you it's easy. If something's hard, I'll tell you it's hard. I'm not gonna like say what it's not just 'cause it sounds better or worse.

SAM

And also that's the first issue. When, when we say easy, it can mean simple. Like it's not actually easy, but it's like straightforward intellectually. I know how to do it. I just have to put the effort in.

SHAAN

It's also like, um, for my personal trainer, if he sits down on a bench and there's like, I don't know, whatever, 200 pounds and he could, he could bench it, it's easy for him cuz he's put in 15 years of hard work so that that is now easy for him. And similarly, I got my ass kicked for like 9 straight years from the age of like 20 to 29 with a startup failing over and over and over again. Nothing could have felt harder during that period of time. And so that now things are relatively feel much easier because I'm better now than I was 3, 4, or 5 years ago when I kind of sucked. So that's the first part. The second reason that we say it's easy is because this is a podcast and we're trying to be entertaining. The third reason that we say it, or at least that I say it, is I am tired of everybody telling everybody that shit is so hard and if you go anywhere on the internet, right? Like we joke about the, the, the multi-trillionaire mindset. Like all of the like entrepreneurship content is like how hard it is. You know, uh, Elon Musk says starting a company is like chewing glass and looking into the abyss. And some companies maybe, yeah, maybe for you, bro. But like, you know, I, I do a power writing course. It's fine. Uh, you know, it's like chewing bubble gum and looking at the pool. Like, you know, it's not, it's not the same thing. So, so it's not, if, if you always hear how hard it is, you kind of have to question the source. Why do they say that? A, it makes them look more heroic. B, it keeps other people from doing it. C, it kind of justifies why I got, like, why I get to be successful and rich, cuz I'm paying this huge cost. And like, I actually subscribe to a different version of entrepreneurship, which is the way that me and a lot of our friends do things, which is like, we do it because it's fun. It's gen— like, it's genuinely fun to do. So it's not like this painful slog. Um, that doesn't mean it's like no effort. No, it's pretty high effort. Just like playing a game or playing like pickup basketball, you're gonna end up really sweaty and tired by the end. But nobody confuses pickup basketball with like digging in a sand mine to like, you know, provide for your kids. So it's like, you know, there's a difference between like, uh, enjoyable effort and painful effort. And I would say that for us, what we do is enjoyable effort. And so I think it's important for people to hear that not everything has to be hard and slow and painful. Like there is a version of doing a business that is fun and faster and, um, and you know, enjoyable. And I just wanna present both like that both exist so that you don't like pretend, you don't create this fictional story in your mind that like everything has to be hard. Okay. That's my disclaimer.

SAM

Did we, uh, cross the douche line hard?

SHAAN

For sure.

SAM

Eh, whatever. I'm a habitual, uh, line stepper. Line stepper.

SHAAN

Yeah.

SAM

So I mean, this line, it's gonna be that line.

SHAAN

It's gonna be, can I, okay. So I, the thing I forgot to say, by the way, the reason I, the whole reason I went on that tangent about I make it like easy with the, with the talking public speaking thing was the, the video I watched was from Toastmasters, which I find to be a very fascinating business. Um, and so I don't know if you know much about Toastmasters. I only know a tiny bit.

SAM

I don't even entirely know what it is. It's like a— it's an entity. It's like a group of meetups. What is it?

SHAAN

Ben, Jonathan, have you guys ever gone to Toastmasters? Do you have any experience with this? Do you know anything about Toastmasters?

BEN

I know what it is, but no, I've never been. I have no experience with it.

SHAAN

How would you explain in your words if Sam doesn't really fully know?

BEN

I think of it as a public speaking group where people who maybe don't feel comfortable public speaking go and they give little speeches to each other so that they can get comfortable with it and learn more about public speaking.

SHAAN

And Jonathan, did you have something?

Yeah, I would say it's like people who wear oversized suits who've been doing it for years, or people like me who probably went when I was like, you know, 15 and was just like trying to like get better at talking to girls or whatever.

SHAAN

The oversized suit thing is so spot on. Like, you can't watch a video of this and be like, ah, 36 long. You sure? You sure that was the right number?

SAM

I'm shocked you know what that means. I mean, you don't even own a suit.

SHAAN

I don't, but I just like, you know, I watch TV or something. So, um, so Toastmasters is this old school thing. It gets around like the, the, one of the biggest fears people have, which is public speaking. One of the biggest desires is to be able to be a good public speaker or be comfortable speaking to strangers. And so Toastmasters, these like, look, it's like Alcoholics Anonymous in a way. It's like these local franchises, local meetups run by local chairs and you go to the actual place. I think this is at least how, how this is the picture I have in my mind. Uh, my mind. I bet you go to the place and they kind of like teach you things, but then you also get practice in this kind of safe space with a bunch of other people who are trying to get good at this. And it's very, very useful. It's been around for like 20 years and there's like, there's like a whole like ecosystem of people who really care about Toastmasters. I think you could reinvent Toastmasters. Um, like I feel like this is a business I could start if I wanted to, which is like Toastmasters I think can be modernized. Like you don't have to have the oversized suit. You don't need the in-person meetups. I wrote Discord Toastmasters. I think you could do this whole thing in Zoom or Discord. I think you just have people get into little chapters, practice this stuff, they kind of meet people, they kind of learn some techniques, and they kind of get over their stage fright around public speaking. And the local ones ladder up into the state ones and they ladder up into the national ones. And some people compete at it. And you get your certificate after going through the program. And it's kind of a course, it's kind of a church. And it's kind of like a self-help seminar, um, that I think could be recreated in a modern way using Discord. That's my idea. React to that.

SAM

You wanna know something interesting? So Toastmasters is a nonprofit, so all their revenue is public. Guess how much revenue they do?

SHAAN

Um, I'm gonna say $20 million a year.

SHAAN

Wow. Let me manage that for you. Um, I could, uh, would you like to walk away with half that but with a great story to tell? Because I do have some crypto investments for you.

SAM

I agree with you. I think that it, I think it could work. Um, how many members do you think they have?

SHAAN

I bet it's a huge number that pay a tiny amount. I feel like they have like lifetime, like 30,000 or 50,000 members of Toastmasters. Is that real or is that overkill?

SAM

I can't find it on their thing, but, uh, I can't find it on their, on their—

SHAAN

my favorite type of pop quiz.

SAM

Glad you asked. I don't know. I don't know how many members they have, but, uh, I, I'm on board. I think this is really interesting. It's— dude, Google, have you seen their logo? If you think, if you think of a villain from Batman, that's what their logo looks like. It's like a really old school—

SHAAN

yeah, like Corporate International. Yeah, yeah, what the name should be.

SAM

Headquarters Inc.

SHAAN

It, uh, like it's a clipart globe with like a blue clipart globe with like, you know, the, the corporate name wrapped around the globe.

SAM

Wow. This is, this is an in— this is interesting. I hadn't looked at this in a minute. Um, yeah, I mean, I'm on board. I, when I've gone, I've gone to these before, they are pretty life-changing. I think learning how to public speak, I always tell people this is the only class I took in college that had an impact on my life was, uh, like debate or speech class or something, whatever it was called. But that's like the only class I think that actually matters that I took in college. So I think it's, I think these things are life-changing.

SHAAN

Yeah. If somebody's working on this, reach out to me. Uh, I just wanna know about it. Uh, specifically do not reach out to me if you're like, I'd love to talk to you about potentially I might work on this. Don't do that. If you do it, tell me and just show me a link to your thing and then let's not do a call, but I'll check it out and then let's talk more. That's my, uh, that's how I'd like to do this going forward. Cuz I get a bunch of inbound every time I say that and it's like not the right type. I'll give you the right type. I talked about Oh, it'd be fun to create a company like Pixar. Like, maybe that's what I'll do. I feel like I could— that would be amazing and it'd be so much fun.

SAM

Dharmesh got all Dharmesh like that.

SHAAN

Yeah, I like what you're about to say. Got all hot and bothered. Is that where you're going?

SAM

I was about to say all hot and bothered.

SHAAN

Did he see what you said about a boss?

SAM

Did you see someone goes, damn, Dharmesh came on the pod and talked about like how he's not worried about losing $500 million. That's some real big dick energy. And he replied, I forget what he said. He goes, That's very nice of you to say that I've got BDE, but I really think it's more like I've got— I try to have that energy, but I try to have SEV, small ego. What was it? Vibes. Small ego vibes. And I replied, that's such a big dick energy thing to say. And he loved it. And Sarah was like, Sarah was like, man, Dharmesh is such a great guy, but does he know that he's like, he needs to tell you to shut the fuck up because he needs to like put you down right now because he's so nice and he just like puts up with all this bullshit.

SHAAN

No, it's great. In fact, your HubSpot experience is, I feel like, the opposite of my Twitch experience. Like, you got acquired and I feel like they're like, go on, cowboy, do your thing out there. And they're like, you know, they love it and they're like, oh, Sam, you know, vaguely, you know, offended, you know, 1/10 of the population today. Ah, what a guy. You know, it's all good. Just, you know, he's doing his thing. Like, and they like engage, they like the podcast, all the stuff. Whereas like, I feel like when I was doing this stuff at Twitch, they were like, um, does this guy work here? Like, why is he just on Twitter? And like, he just leaves in the middle of the day and goes and records at a studio. And like, what does it have to do with anything that we do here? And I feel like my Twitter personality was like a constant source of annoyance for like 70% of like the management team there. And 30%, I think, liked it or appreciated it. Like the secure people, they were just like, oh, it's cool. Yeah, do your thing, man. It's cool. I like it. Or like, the thing you said was stupid. Here's why it was stupid. And we get into a debate about it. It was all good. But I feel like 70% of people were just like silently like, fuck this guy. This guy is no good.

SAM

Well, what would you have done with you?

SHAAN

It depends, you know. Um, that's a great question. That's a really great question because my honest answer is I would have been like, look man, I get it. Uh, I like what you do. I'm like, basically, I like what you're doing, but I also feel like it's just kind of selfish. Like, you know, you're doing your thing, it doesn't really have to do with this. So there's kind of like two ways that this can go. Number one, If you're one foot out the door, let's maybe go two feet out the door. Like, maybe it'll save us both some pain. Like, if that's actually what you want to do, let's do it. And like, then I won't feel like, you know, I don't want to ever feel like you're not like kicking ass for us while that was the agreement. Let's change the agreement if the agreement needs to be changed. The second would be— the second way I'd approach it is, look, I get it. And this is what Emmett did tell me. He goes, I get it. You're not going to be here forever. I wish that you stayed forever. But I know your future is not going to be here. So let's be honest about that. That's fine. He goes— he said to me, he goes, when you do start your next thing, I would love to invest in it. Like, because I know you're not going to be here forever, but I like— I really like seeing how you work. I would invest in that. That made me feel awesome. It made me really respect the guy. It made me like put down my guard in terms of that. Like, okay, I could just be honest with this person, which I think is just a great way to like manage somebody. And then the last part I think that I would have kind of tweaked is just like, let's agree that while you're here, you're going to kick ass in these ways. And here's my deal to you. You kick ass in these ways, you do all these things. But as soon as you stop kicking ass, then let's have a conversation about why that happened. Because I know that if you tried, you would do well. That means if you're not doing well, that means you've stopped trying. And I'm not cool with stopping trying. Like, I'm cool if you're going to spend X percent of your energy doing this other stuff and kind of paving your future. But I need to know that at least you're gonna kick ass when you're, when you are here. I need you to be fully plugged in when you are here.

SAM

I mean, part of the reason was also that your like company had nothing to do with necessarily the stuff that intrigued you and interested you. Uh, my company and my job after the sale was to create content and that's what I'm doing. And for the most part, I do it consistently. Like we're incredibly consistent and mostly rarely offend people. And also, Dharmesh is cool as shit. So of course I'm gonna give him a hard time. Like, of course I'm gonna mess around with him. But everything we say is like flattering for him. At least I think it is. It's supposed to be. But, uh—

SHAAN

Yeah, that's the big difference. Your job is to build this podcast. My job was to do something else. I was building the podcast as a side thing. Like, basically, what I would do is we record these at noon because that's when everybody else at Twitch goes to the cafeteria to eat lunch. That's when the cafeteria opens. And I would just walk outside. Your office was right across the street and we built the studio there and I would just walk across the street and instead of eating lunch, I would go do the podcast. And then when I got back, I would grab a bite and like take it to my desk. And like, so that's how I kind of like did it on the side. Whereas your job is to do this thing, which is quite different.

SAM

Ben, um, are, is the audience gonna get any types of value from this total meandering, um, 12-year-old discussion?

SHAAN

No, don't do that. You're just fishing for him to say, uh, we sucked, right, Ben? Or maybe we did, maybe it's okay. No, Ben, give us the full, the full honest take. Don't, don't, don't compliment Sam because he put himself down.

BEN

So I'll give you, I'll give you a backhanded compliment. Here's the backhanded.

SAM

I love those.

BEN

This was a good episode.

SHAAN

Is there an OnlyFans for this? Really into these.

BEN

Um, this was a good episode. It was a good episode because the show is about business ideas and the show is like very fun and great, but sometimes we like get away from that too much. And this had numerous good business ideas. So like the Toastmasters, uh, of the future, the whatever Discord meets Toastmasters, like that's like an actually good business idea that someone could run with. Or like D2C, D2C SodaStream, like again, It's like a good business idea.

SHAAN

So, um, Remixr Agency, that's another one.

BEN

Remixr Agency, um, kind of, uh, tweets, uh, as a service is not like a business idea for someone else, but like kind of could spark some thoughts. So it had a ton, it was packed of business ideas. So I think it was a good episode.

SHAAN

Ben, you also said it was backhanded, but then you just gave us a normal front-handed compliment.

SAM

So what was that?

BEN

Because I was saying like sometimes on recent episodes, we don't talk a lot about business ideas.

SHAAN

Ah, okay.

BEN

That's why this one was good.

SHAAN

Yeah. Okay.

BEN

Look, like we're getting back to it.

SHAAN

If you got 3 interesting business ideas out of this podcast, I will put that up against any other podcast you listen to. How many podcasts are giving you 1 good business idea per, per hour? I'm dropping 3 with at least 4 to 5 jokes, solid chuckles that will make, you know, the person next to you on the bus be like, what? Hey, what are you listening to? What is that? So I mean, this podcast was phenomenal as far as I'm concerned.

BEN

Hey, before we go, we did like a whole deep dive on my DM history with, uh, MrBeast. Sean, are we going to talk about, uh, yours at all?

SHAAN

Yeah, you know, I was going to start the pod with this, but I didn't want to, you know, like, I don't know what the etiquette is on—

SAM

is there a dialogue going on?

SHAAN

Outing Sam Parr as the only person on this podcast that is not friends with MrBeast. And like, you know, I know that for some people it's like, it's your choice, it's your Your body, your choice. Do you want to disclose that, Sam? Now that we're here, after we recorded the pod about Ben getting a call from— a DM and call from MrBeast, that episode's not even out yet. I checked my DMs yesterday. Oh, look who's here, MrBeast! And he's talking about something else. And I just thought to myself, I was pretty happy that it was MrBeast, but I was only more happy that I thought, oh my God, this means Sam is the only one of us that didn't get one. And I got— I over the moon.

SAM

So, um, is there, is there a dialogue going on?

SHAAN

There's a dialogue, bro. This— I'm saying words, he's saying words, I'm sending memes, he's sending memes. Actually, it's just me sending the memes, but I'm trying to get a laugh. And, uh, yeah, it's happening. We are full-fledged hot and heavy conversation.

SAM

I hate you, MrBeast. Good. I don't want to talk to you.

SHAAN

And Ben, don't tell me if you told him to DM me. Like, just don't tell me that. I need to feel like I did this, but I'm going to put earmuffs on and you say if you told him.

BEN

Well, Bent, I told him, listen, there's these cool guys that I mentor who I help out every now and then, and you should—

SHAAN

I think they would really like it.

BEN

It would like make their lives if you could reach out and like maybe tell them happy birthday or something like that. I think that's why he reached out.

SHAAN

Like a Make-A-Wish Foundation. Yeah, I deal with these two guys. They're a little off, but they're like my kid brother. The world to you, to them, if you would just accidentally, you know, send them a word in DM.

SAM

Do you, uh, can we get him on here, you think?

BEN

I brought it up. He didn't bite the first time I brought it up, but now that Sean's DMing with him, I bet, I bet it does happen at some point.

SHAAN

Well, Ben, you got a little kid. You know, when you feed a kid, they don't always bite. But if they don't spit it out either, we say, okay, tomorrow the airplane's coming in again with the mac and cheese, and we'll try again tomorrow.

SAM

All right, I don't know where we go, but I guess that's it.