Pixar

The audience is there to watch you try, not to watch you win

On the 'document my mission' content idea, Shaan invokes a Pixar storytelling rule: it doesn't matter whether the hero wins, it matters how hard they try. A public ambitious mission is a no-lose play because rooters increase your odds and stick with you even if you fail.

“I think Pixar has this quote, which is like, it doesn't matter if the hero wins, but it does matter how hard they try, something like that. And basically like the audience is there not to see you succeed, it's there to see you try to succeed. And, uh, that's one of Pixar's like golden rules of storytelling. Don't make it too easy for the hero. The audience is there to watch you try to succeed.”

Steal thisFrame your content around a hard, specific mission and document the struggle, not just the outcome.