Addressable

Robots that handwrite direct mail at scale (Addressable)

Shaan describes Addressable, a company he invested in that uses robotic arms holding real pens to physically handwrite thousands of personalized letters per day. It has an open API and is used by real estate agents, salespeople, and nonprofits who need a personal touch direct mail can deliver but email can't.

“they have robots that handwrite letters and the handwriting is literally done with a real pen. So it's not like a font, it's actual writing with a robotic hand that looks like a real human's handwriting. And they do this for real estate agents or salespeople who need to keep like in constant contact with clients and potential clients, or they do a lot for nonprofits who wanna like thank donors or potential donors.”

Steal thisReach audiences the tech world ignores by using analog channels (direct mail) automated at scale.

Robots writing 'handwritten' letters for direct mail ROI

Shaan describes Addressable, which uses robots holding real ballpoint pens to write personalized, database-driven letters indistinguishable from human handwriting, then stuff and mail them. Aimed at real estate and nonprofits to make direct mail trackable.

“They have these robots, and the robot— it's this giant robot tread— it's like a treadmill-looking thing with a robot on top of the treadmill, and in the robot's hand is a blue ballpoint pen. And basically, this is a robot that all day, every day, is writing quote-unquote handwritten letters. It looks exactly like a handwritten letter with a real pen, um, onto a letter. And it basically pulls your data from your database.”