Wish

Wish.com started as a Facebook-ads tool, not a marketplace

Sam tells how two ex-Google AdWords builders created an ad network (ContextLogic) doing what Shaan just described for Facebook; to test it they sold Alibaba junk, the ad tech was so good they kept it as their edge, pivoted, and became Wish.com — public at a ~$12B market cap.

“And they eventually renamed that company. Company Wish. That is how wish.com started. It was started because they were creating exactly what you're describing, and it was so good they say, no, this is our competitive advantage. And so now they're public— this is 10 years later, I think— they're publicly traded with a $12 billion market cap.”