Greg Eisenberg

Idea Browser: a daily AI-generated business idea tied to a trend

Greg built ideabrowser.com to productize his own idea process: every day it surfaces a new business idea paired with a trend, complete with name, opportunity/problem scores, business model, pricing, competitors, and a founder-fit assessment. He describes it as ChatGPT for ideas.

“So every single day, uh, ideabrowser.com. This is actually, I created this for myself. Okay. So it basically uses, so every single day a new idea comes with a trend. So today's idea is. To create an AI SEO agency. And it gives you a name, LLM Boost.”

Build your idea off a trend, not from scratch

Greg Eisenberg's first step in his AI startup playbook: don't invent ideas from nothing, start from an existing trend because building into momentum is far easier. He uses ideabrowser.com to surface a daily idea tied to a live trend.

“Step one is you want to, you want to, and you know this, you want to build an idea based on a trend because it's easier. Yeah. So look, find, you know, use something like ideabrowser.com to get an idea based on a trend and then go.”

Steal thisAnchor every new business idea to an existing, rising trend instead of inventing from scratch.

Sketch your idea and feed the image to the LLM for better output

Greg sketches the product flow in a free FigJam-style tool (TLDraw) before prompting an LLM. He's found that uploading that hand-drawn image alongside the prompt produces noticeably better results from agents like Manus.

“I noticed that when you go to an LLM, I use— I'm using Manus, and I can talk about that— and you give it an image like that, you're going to get better results.”

Steal thisSketch the product/flow in TLDraw or FigJam and upload the image with your prompt to get sharper LLM output.

End your prompt with 'ask me any questions before you start'

Greg's prompting tip: when kicking off a task with an AI agent, append a sentence telling it to ask you clarifying questions before starting. That one sentence reliably improves the quality of the output.

“The key here is when you're doing the initial prompt, don't forget to say, ask me any questions before you get started. So we have the right strategy for this. I've noticed that by putting that in there, that small one, you know, one sentence, you're going to get better output.”

Steal thisAdd 'ask me any questions before you get started' to the end of your opening prompt to any AI agent.

Ask the LLM what prompt you should give it

Greg calls this maybe the biggest hack of using LLMs: instead of writing your own prompt for a downstream tool, ask the LLM to generate the optimal prompt for you. You can't out-prompt the system that has seen every prompt.

“It might be the biggest hack of of using LLMs, like, well, is ask for the prompt. You will never be able to out-prompt the person, the guy, you know, the software that sees all the prompts.”

Steal thisBefore prompting any AI tool, ask an LLM to write the optimal prompt for that exact task.

Building a working SaaS quiz funnel live in about 30 minutes

On screen, Greg and Sam go from idea to a functioning LLM SEO quiz app with a landing page, multi-step funnel, name capture, and a privacy note, built with Manus plus Bolt.new. Greg marks the moment: they just built a SaaS in roughly 30 minutes.

“So in 24 hours, Sam, you're going to get a personalized LLM SEO score. You're getting analysis of your current AI search visibility. You're going to get specific recommendations for improvement and additional resources to help you to help optimize your business for LLM visibility. We just built a SaaS in like 30 minutes or so.”

Most LLM SEO is just regular SEO

Greg's contrarian-but-practical claim about ranking in AI answers: 80 to 90 percent of good LLM SEO is just good traditional SEO, mainly backlinks. He adds that building free calculators or tools is a strong quality signal LLMs reward.

“Oh, it would be 80%. Here's, here's the thing that no one says. 80% of or 90% of good LLM SEO is just good regular SEO.”

Vibe marketing: turn post engagers into qualified, enriched leads

Greg's Lindy.ai workflow that he says made his design agency LCA millions: cross-post tweets to LinkedIn, capture everyone who likes or comments, enrich and score each lead 0-5, pull email and phone via a prospecting account, and drop qualified leads into Slack. His customer list includes the GM of Nike and the president of Dropbox.

“I take my tweets, I create content on Twitter, I post it to LinkedIn, okay? I literally just copy and paste it. Then if I have a post on LinkedIn, it looks at who comments and likes it. Then it puts all that data. So Sam Parr might like and comment and say like, cool, cool post. It goes into that database and it gives me data enrichment.”

Steal thisAuto-capture everyone who engages your social posts, enrich and score them, then route qualified leads to sales in Slack.

Greg's AI workflows save his company $5M+ a year

Greg estimates his 55-60 person holding company saves over $5 million a year using AI automations, partly by letting them operate at a speed and scale that wouldn't be realistic with humans, and partly by reaching engaged prospects within minutes before they forget.

“So I would say we're probably saving $5 million a year plus. Goddamn.”

An AI feedback hotline for your business

Greg pitches a 1-800 voice-AI feedback line (e.g. 1-800-JOIN-HAMPTON) where customers call and leave anonymous feedback, which an AI transcribes and summarizes into Airtable and posts to Slack daily. Built on Twilio, Airtable, and Lindy; Sam immediately wants an MFM hotline that turns calls into show segments.

“You create a 1-800 number. It's like 1-800-JOIN-HAMPTON. People call it and you ask for feedback. So we, you call it, you know, you get feedback and someone says, I had an amazing experience with Hampton. It was awesome. And it's anonymous feedback. Then it gets stored in a database. So we stored in Airtable and then we let our team know and summarize, we summarize the call”

Steal thisStand up an AI voice hotline that captures customer feedback and auto-summarizes it into Slack every day.

Resell Lindy/Gumloop AI workflows as productized services

Greg argues there are thousands of $1M+/year business ideas hiding in plain sight: take a prebuilt Lindy or Gumloop workflow template (like an AI medical scribe) and sell it into the real world as a subscription, e.g. a medical scribe at $299 a month. Sam notes he's already invested in a startup doing exactly this.

“there's thousands of $1 million a year plus business ideas just taking Lindy's and Gumloops workflows and just selling it into the real world, right? Sell a medical scribe to like $299 a month.”

Steal thisFind a polished Lindy/Gumloop workflow template, wrap it in a niche brand, and sell it as a monthly SaaS.

Build an Ahrefs for LLM SEO

Greg sees an opening to build the Ahrefs/SEMrush of the AI-search era: a tool that audits and tracks how brands rank inside LLM answers. He frames the incumbents as huge bootstrapped/public businesses ripe for an AI-native competitor.

“But there's probably an opportunity to create like an AI, like an Ahrefs for LLM SEO. Yeah. And there's probably that niche. And I think SEMrush, they're publicly traded too. SEMrush also has like, is a competing product.”

Steal thisBuild the Ahrefs/SEMrush for LLM SEO: audit and rank-track how brands appear in AI answers.

Even the best VCs: a third of deals never see a dime

Greg Eisenberg recounts a top investor's math: even backing the best founders in the world, a third of deals fail, a third return their money, and only a third make money. That convinced him to pursue profitable cash-flowing businesses instead of the venture lottery.

“I remember meeting one of the world's best investors, and he once told me that a third of our deals fail, a third of our deals we get our money back, and a third of our deals we make 1x to Google times. So that got me thinking that what he's basically saying is that the best founders in the world, because he's only backing the best founders, two-thirds of them, basically the founders and their teams don't see any money from acquisitions.”

Athletic Greens for dogs ('Good Water')

Greg pitches an AG1-style supplement-water brand for dogs: find the 'Andrew Huberman for dogs,' sponsor every top dog creator and pet podcast, seed packets and branded bowls to restaurants, and own a category of one. He floats the name Good Water with the slogan 'good dogs deserve good water.'

“here's the playbook. You find the Andrew Huberman for dogs. You sponsor every top dog creator and animal lover podcast. You give packets to, to restaurants and, and bowls that say this brand for their dogs, and then you profit. The name we call it— the name we call it Good Water. And our slogan, we do good dogs deserve good water. Now, we have to figure out what we can put in the water so that it actually is better than water itself. But this is a good example of how do you create a category of one?”

Steal thisTake an AG1-style influencer-sponsorship playbook and aim it at an untapped category where you can be the category of one.

Daily Stoic but for Aesop's Fables ('Daily Fabler')

Greg pitches replicating Ryan Holiday's Daily Stoic playbook in the fable space: grab a handle like @DailyFabler, post Aesop's stories and quotes to build an audience fast, then monetize via courses, books, and merch the same way Holiday did.

“So I think that there's an opportunity to do exactly what Ryan Holiday did but in the fable space. So do you remember Aesop? Aesop's Fables?”

Steal thisFind a dead-but-revivable body of public-domain wisdom, build a daily content handle around it, and monetize with courses, a book, and a single-SKU coin.

Curate, don't create

Greg's principle: creating original content is far harder than curating and distilling what already exists, so you can build real businesses without inventing any ideas of your own. The Hustle, Milk Road, and Shaan's Five Tweet Tuesday all ran on this.

“Creating content is way more difficult than curating content and distilling content. And I want people to, to know that because there's a ton of businesses that you can create where you don't need to come up with any original ideas. You can just curate amazing ideas that other people have.”

Steal thisBuild your media product on curating and distilling other people's best ideas instead of generating original content every issue.

Dollar Shave Club-ify boring businesses

Greg's pattern: take a boring, commodity category (razors, window washing) and brand it like an indie band to make it feel cool and fun. He sees younger buyers acquiring retiring boomers' sweaty businesses and doing exactly this, just as Dollar Shave Club did to Gillette.

“So I think a lot of people, younger people, are going to be buying some of these businesses. You know, boomers are retiring, you know the story there. But I think what they're going to do is they're going to make it feel like an indie band. You know, you remember the Dollar Shave Club video, right? It was funny. Yeah, it took something boring—razors, shaving, Gillette—and made it like super cool and fun. And that's what Pinks is doing.”

Steal thisBuy a boring sweaty business, then rebrand it like a cool indie band to stand out in a category nobody brands.

A Pink's Austin location: $742K revenue, 36% profit

Greg cites the franchise numbers for one Austin Pink's window-cleaning location: 7 employees generating $742,000 in revenue at 36% profit, roughly $268,000. Pink's charges a 2% marketing fee, 7% royalty, and a franchise fee of about $49,000 to $100,000.

“So for their one of their Austin locations. They've got 7 employees. They're doing $742,000 in revenue and they're making 36% profit on that. So $268,000. So it's a pretty good business.”

Luxury newsletters: a Studio 54 for the top 1%

Greg pitches inverting the newsletter growth playbook: instead of scaling to Hustle-level reach, build a hyper-niche, invitation-only newsletter for the top 1% and run it like a nightclub. His model is Playing Field's 'The Brief,' capped near 1,000 subscribers and open only to NFL owners and top players.

“What if you created a newsletter for the top 1% that was very, very niche-focused and you just treated it like a nightclub? My favorite, my favorite quote is Andy Warhol. I think he said, Studio 54 is a dictatorship at the door, but a democracy on the dance floor. And I think there's a way to bring that Studio 54 mentality to building luxury newsletters in a bunch of different spaces.”

Steal thisBuild an invitation-only luxury newsletter for a tiny elite niche and run access like a velvet-rope nightclub.

Software as a status symbol: 'Sent from Superhuman'

Greg argues software can be a flex: the 'Sent from Superhuman' email signature signals you're in the 1% and take your work seriously, even though Gmail may be the better product. He sees room to build 'Superhuman for X' status-software in other niches.

“So Superhuman is that email software that a lot of VCs use, and it's kind of, it's like $30 a month or something. And it's kind of a flex that you can say sent from Superhuman. 'Sent from Superhuman.' It's like, Gmail is probably better than Superhuman, let's be real. But having 'Sent from Superhuman' adds this like layer of, oh, I take my, I take my job really seriously. Like I'm a part of the 1%.”

Stripe Atlas for trademarks ('Mr. Trademark')

Greg pitches a Stripe Atlas-style product that turns the painful, expensive trademark process into something cheap and easy, branded 'Mr. Trademark' with the slogan 'putting you out of your misery.' He sees it as either an acquisition target for Stripe or a wedge to onboard customers into other services, extendable to patents.

“There is the same opportunity to do that for trademarks. So like the name I would use if I was doing this would be Mr. Trademark. The slogan would be something like putting you out of your misery. And I think that either something like this gets bought by a Stripe.”

Steal thisTake a painful, lawyer-gated legal process and make it cheap and one-click, then use it as an onboarding wedge into payments or other services.

Shaan ignores a GameStop tip that would've turned $100K into $700K

Shaan asked a chat group for a stock to gamble $100K on; Greg Eisenberg said GameStop still had 20x to go on day one of the pump. Shaan dismissed it as referencing a dead company, picked another stock, and missed roughly $700K.

“And Greg Eisenberg, who's been on the pod a couple of times, he goes, 'I think GameStop still has a 20x to go.' And I actually didn't know what was going on with GameStop at the time. This was, I think, the first day of the pump, when it was 50% or something like that. And I looked at it, I was just like, what is he talking— GameStop?”