IKEA

Unbundle Reddit: repost a niche subreddit to Instagram to build an audience

Shaan's playbook for IKEA hacking (r/ikeahacks, 78k members): start an Instagram account reposting the best Reddit images with credit, grow it to 50k-100k followers, then monetize that owned audience with courses, kits, or D2C products.

“And so the first thing I would do is I would immediately create an Instagram account that's just posting the IKEA hacks, the best pictures from Reddit, and basically just plagiarize it and just put it there and then just credit the username from Reddit in every photo as a photo credit.”

Steal thisFind a passionate niche subreddit, repost its best content to Instagram with credit, then sell to the audience you build.