BabyQuip

Old-website-top-Google-result = a money printer

Shaan's tell for a great bootstrap business: any company that ranks at the top of a popular Google search but has a website that looks like it was last updated in 1996. He uses BabyQuip, a peer-to-peer baby-gear rental marketplace, as the example.

“It's again, one of our like telltale signs is any business that shows up at the top of a Google, a popular Google search, but the website looks like it was last updated in like 1996. Those are businesses that print money. And so it's like, congratulations, you've identified a money printer.”

Steal thisSearch a popular query, find the ugly-but-top-ranking site, and you've likely found a quietly profitable business to learn from or copy.

The mom who rented out baby gear 773 times on BabyQuip

Sam marvels at Camila Shannon, a top BabyQuip supplier in New York who has rented out her baby gear 773 times -- charging delivery fees plus daily rates on car seats, playpens, even dumbbells -- effectively dominating a whole city's market.

“you hire Camila Shannon, who's the top in New York. She's rented her stuff out 773 times and she'll bring you any gear that you need. And you could see all the gear that she has and she costs $40 to $60 to deliver the stuff to you. Plus there's gear for, there's a, a car seat for $10 a day. There's a playpen for $40 a day. There's 15-pound dumbbells for $5 a day.”