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Most quoted in
#0MFM Demo Day: 5 Startups Pitch Sam & Shaan and Raise $1.7M2×

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Colton WoodardPerson1×KennyPerson1×OrenPerson1×Tarush AggarwalPerson1×

Guest appearances

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—MFM Demo Day: 5 Startups Pitch Sam & Shaan and Raise $1.7MJun 09, 2022

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$23.95/userNickel Pass price per user per month for a 6-of-10 publication packageEP 0 · 49:59 · ZAZA

In the moments

2 linked receipts
Number

Nickel Pass: enterprise news bundle at $23.95/user, 70% off retail

Nickel Pass sells bulk news subscriptions to enterprises, getting up to 70% off retail, with an initial package of 6 of 10 publications at $23.95 per user per month. It had booked over $1M in hard revenue with $1.2M in bookings across customers like Anheuser-Busch and Visa.

$23.95
Nickel Pass price per user per month for a 6-of-10 publication package · USD/user/month
“In terms of the business, we've booked over a million in revenue, so that's a million of hard revenue and $1.2 bookings. Some of the companies we work with include Anheuser-Busch, as mentioned, Visa, and also Publicis and Havas, which are respectively the number 1 and number 2 marketing and PR agencies in the world.”
MFM Demo Day: 5 Startups Pitch Sam & Sh… · Jun 2022 · 49:59 · ZAZA
Read at 49:59
mfmindex.com№ 0000-2999
Fact

Publishers convert under 1% of visitors to paid subscriptions

Nickel Pass notes that publishers convert less than 1% of website visitors into full paid subscribers, which is why a bulk-discount enterprise license is a win-win: publishers monetize the other 99% they'd otherwise earn only cents on per year from ads.

“Publishers right now convert less than 1% of the people that come to their website to pay for the full subscription. So it's a win-win for everyone where they, they're basically getting all of these people that they would be monetizing at cents on the dollar per year from advertising.”
MFM Demo Day: 5 Startups Pitch Sam & Sh… · Jun 2022 · 52:20 · ZAZA
Read at 52:20
mfmindex.com№ 0000-3140