Serena Williams

MasterClass spends $500k+ producing a single class

Shaan says MasterClass spends upwards of half a million dollars per class on production value alone, even their first one — a Hollywood-style shoot. Their real differentiator, though, is signing A++ brand-name talent like Gordon Ramsay and Serena Williams.

“And so they spend upwards of half a million dollars per masterclass just on the production value alone. Even their first one was over $500,000.”