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Jake Paul's 'Gotcha Hat' triple-pump PR stunt
Jake Paul stole Floyd Mayweather's hat at a press conference; when it went viral he rushed 'Gotcha Hat' merch onto his store and sold out, then tattooed 'Gotcha Hat' on his leg for a third wave of press — milking one stunt for repeated free attention.
“He has his merch guy create gotcha hat hats, puts it up on his store, sells out of gotcha hats, gotcha hat hats. And then he gets a tattoo on his leg that says gotcha hat and posts that. That goes viral that Jake Paul got a tattoo of the thing that just happened. So he got a double pump. A second pump of news PR out of it.”
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