Mr. Money Mustache

Open-source your own finances to build a personal-finance following

Shaan argues the un-saturated path in personal finance is radical transparency, not content farms. Publish your own P&L, burn rate, budget, and the cards and products you use, the way Mr. Money Mustache did and the way Buffer did for companies.

“So if you basically said, hey, here's my financial life and I'm going to talk about all the different financial things I'm doing and deciding to do and blah, blah, blah, subscribe to me to get my updates on my monthly P&L for me, my burn rate, my budget, what new products I'm using, what cards I'm using.”

Steal thisPublicly open-source your own finances (P&L, burn, budget, products used) to win trust and a following instead of running a generic comparison content farm.