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Daquan

Instagram meme brand at the center of the deal

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#102Why a Handful of Meme Accounts Sold for Nearly $100m1×

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$85MWarner Music acquisition of Daquan meme networkEP 102 · 32:41 · SHAAN · Warner Music Group · Daquan

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Warner Music paid $85M for the meme network behind Daquan

Shaan explains Warner Music Group bought the company behind the Daquan Instagram meme account (plus ~10-15 other accounts) for $85M, signaling how culturally powerful and undervalued meme operators are: a handful coordinating can make something popular overnight.

$85M
Warner Music acquisition of Daquan meme network · USD
“But I saw the other day that Warner Music Group bought the company that's behind Daquan and I think they have like 10 to 15 other accounts. For $85 million, which is incredible.”
EP 102 · 32:41 · SHAAN
Read at 32:41
mfmindex.com№ 0102-1961