← All people
Mentioned

Kevin Systrom

Instagram side of the talks

19 transcript mentions
Mentions over time
19 total · by year · from the transcripts
’19’203’21’221’235’242’251’2616
2
receipts
0
numbers
1
episodes
0
guest
By type
2
  • Story2 · 100%
By speaker
2
  • Shaan1 · 50%
  • Sam1 · 50%
By topic
2
  • Acquisitions / M&A2 · 100%
Most quoted in
#142Digital Meet and Greets, A Little Known $30m Empire, And Shaan's Twitter Controversy2×

Comes up with

most-shared episodes
Brian BaumgartnerPerson1×CameoCompany1×Coca-ColaCompany1×Deep SentinelCompany1×FacebookCompany1×HiltonCompany1×HoneyCompany1×InstagramCompany1×

In the moments

2 linked receipts
Story

Zuck vs Systrom: the acquisition that starts as 'let's partner' but means 'sell or die'

Shaan reads the leaked Zuckerberg-Systrom messages as a coded negotiation: acquisitions open with 'we should partner / integrate Open Graph more deeply,' but the real subtext is Zuck signaling Facebook's own photo app could crush Instagram unless it sells.

“So first of all, any acquisition, it always starts with like, we should just work together more closely. Like, yeah, we should discuss like a partnership. And both sides kind of know what that means. He's like, you don't really want the partnership, but you can't just say, I want you to buy me or I want to buy you. And so it often starts with that.”
EP 142 · 16:50 · SHAAN
Read at 16:50
mfmindex.com№ 0142-1010
Story

Systrom turned down Zuck's $500M after 18 months on Instagram

Sam marvels that Kevin Systrom, only about a year and a half into Instagram with relatively modest funding, had the nerve to say no to Zuckerberg's $500 million offer (later anchoring to a $2 billion 'yes' number).

“And after a year and a half, Zuck offered him $500 million and he had the nerve to say no. So that's pretty amazing.”
EP 142 · 18:44 · SAM
Read at 18:44
mfmindex.com№ 0142-1124