Brian Baumgartner

Kevin from The Office made $1M in a year on Cameo

Shaan cites Brian Baumgartner (Kevin from The Office) earning a million dollars in a single year doing Cameos, used as proof that 'used-to-be-famous' talent can monetize fan access at scale.

“Kevin from The Office who made a million dollars this year doing Cameos. And so for Kevin from The Office, if he was able to make like $800 an hour, $900 an hour, and all you have to do is just sit there and just fans come up and say hi.”