Guy Fieri

Become the 'Guy Fieri of Instagram' hunting the best maker in every food category

Shaan pitches a foodie character who travels to find the genuinely best maker in each category — the best Philly cheesesteak, the best oatmeal — and runs Instagram drops on their behalf, plus a separate opportunity in cold-chain 3PL logistics to ship these perishables fresh across the country.

“I think somebody could build a kind of Guy Fieri of Instagram food character who basically just goes and tries to find the next, you know, who really does make the absolute best like oatmeal or whatever, right? Like come up with like, you know, go to every category and then just hunt for the best one ever. And then you do the drop on Instagram for, you know, for that brand, for that shop.”

Steal thisBuild a discovery brand that finds the single best maker per food category and runs their Instagram drops.