Eat This, Not That

'Eat This, Not That' sold 8 million books — now it's just an Instagram format

Sam notes the 'Eat This, Not That' franchise sold 8 million copies as of 2012 with its simple split-screen 'eat this / not that' comparison, then spun into a magazine. He argues the whole concept could be rebuilt today as a fast-growing Instagram account with a different name.

“Okay, so the Eat This, Not That as of 2012 had sold 8 million copies of the book, right? And then they spun it up into a magazine and wow, it's Freaking amazing. I'm just pulling this up. Um, here's what I would do right now today. If I wanted to get popular on Instagram is I would do, I would do the same thing just for Instagram.”

Steal thisRebuild a proven old-media format (like 'Eat This, Not That') as a shareable split-screen Instagram account.