Gagan Biyani

Shitty tweet + Google Form = 1,000 signups for a $400 writing course

Shaan almost over-engineered his Maven writing course launch (build content, do 10 example emails, build a site). Instead his friend Gagan told him to just tweet the idea with a Google Form. The lesson: people overestimate what they need to do to start because they're afraid to fail.

“you are afraid to fail, so you overthink what you need to do to make it successful. And Abreyu, you're listening to this, you're about to go do your own startup. Don't make this mistake that I was about to make, that I've made many times in the past, that most people make every time they go do a new venture is that they are afraid to fail. Therefore, they overestimate what they need to do to get started.”

Steal thisValidate demand with a shitty tweet and a Google Form before building anything; if you're not embarrassed by v1, you launched too late.