Number
Astrology.com has made $10M+ a year for ~30 years off ad arbitrage
Sam breaks down how astrology.com and horoscope.com quietly do low-to-mid eight figures in revenue, mostly via cheap programmatic ad arbitrage (Taboola/Outbrain) plus subscriptions, and have done so since the late '90s.
$10M
Annual revenue · USD/year
“So astrology.com, have you heard of astrology.com? Of course you have. Of course you have. So they do low 8 figures in revenue. And the way that they make money is they do a lot of programmatic advertising. So they do low-cost advertising, like the bottom of Taboola and Outbrain. They get you to come to their website and they make a little bit of money off advertising.”
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