Bruce Buffer

The long-lost brother who told Michael Buffer to trademark his catchphrase

Bruce Buffer discovered through his dad that boxing announcer Michael Buffer was his half-brother, became his manager, and convinced him to trademark 'Let's get ready to rumble' and license merchandise. Bruce later became the UFC announcer earning $50K-$100K a fight.

“So Bruce then goes to Michael and he says, Michael, you're doing great, but you have no, like, business manager. I'll be your manager. And he's like, okay, what does that mean? He goes, dude, you need to trademark this phrase. This is your catchphrase. So he applies for the trademark, he gets it, and then he basically says, takes that trademark and he starts licensing out merchandise, you know, hats, shirts, video games, everything.”