David Spinks

Every job needs a community, especially new and fringe ones

Shaan argues any profession can sustain a paid community, and the newer or more fringe the job, the more it's needed. He cites David Spinks building 'the community for community managers' (underpaid, underappreciated, no playbook) and later selling it.

“And the more new and fringe your job, the more they— the more the community is needed. So like, I know that our friend David Spinks did this with Community.”

Steal thisTarget a newly-emerging job title with no playbook and no C-level champion, then build the network for it.