← All companies

Club LTV

free gated e-com group monetized via sponsors

19 transcript mentions
Mentions over time
19 total · by year · from the transcripts
’19’204’21’22’234’24’254’267
19
mentions
2
receipts
0
numbers
1
episodes
By type
2
  • Story1 · 50%
  • Tactic1 · 50%
By speaker
2
  • Shaan2 · 100%
By topic
4
  • E-commerce2 · 50%
  • Marketing / Growth2 · 50%
Shows up most in
#160Paid Communities Making $20m+ (and How to Build One), Fighting Inertia & An Interview With Dave Selinger of Deep Sentinel2×

Comes up with

most-shared episodes
ADTCompany1×AventaCompany1×BalaCompany1×CameoCompany1×CMXCompany1×Dave SelingerPerson1×David SpinksPerson1×Deep SentinelCompany1×

In the moments

2 linked receipts
Story

Club LTV: free gated e-com group monetized via sponsors

Shaan built Club LTV, a no-website community for e-commerce owners doing $100K+/month, in about 8 hours of work. Members join free; he charges sponsors. Mercury Bank pays $5,000/month and converted 5 of the 75 stores, including a $2B company.

“So Mercury Bank is the sponsor of it because that's who I would use for e-commerce projects, and they have a big push in e-commerce. And so they've had at least from our group, 5 different, 5 out of the 75 e-commerce stores switched to Mercury just from the sponsorship. So they've gotten their money's worth out of it, including one company that's a $2 billion company has switched over to them.”

Steal thisMake the community free for high-value members, then sell sponsor access to that vetted honeypot audience.

EP 160 · 34:02 · SHAAN
Read at 34:02
mfmindex.com№ 0160-2042
Tactic

Club LTV's low-effort monthly playbook: Cameo, groups of 6, recap

Shaan's repeatable format for running a community at ~1 hour prep/month: order a rapper Cameo shouting out the group, break members into groups of 6 to each share one win and one struggle, then collect and email everyone the best takeaways.

“Because the structure of it is we break everybody up into groups of 6. So you're in a group with 6 other store owners who do between $1 and $50 million a year in revenue. And then the format is you say one thing you did in the last month that's really working, it's driving revenue up, and one thing that you're struggling with that you might want help from the group. And so afterwards they all email him the most useful things.”

Steal thisRun monthly breakouts of 6 where each member shares one win and one struggle, then recap the best to the whole group.

EP 160 · 36:09 · SHAAN
Read at 36:09
mfmindex.com№ 0160-2169