Dane Cook

Dane Cook gamed LimeWire to build his fanbase

Shaan's lesson on doing what's native to a medium: comedian Dane Cook got big by gaming LimeWire, uploading 5 minutes of Chris Rock comedy followed by 45 minutes of his own under searches for Chris Rock, hijacking where attention already was.

“Dane Cook got really big because he gamed LimeWire back in the day. He would— people were searching for Chris Rock comedy, so he'd like put like 5 minutes of Chris Rock comedy and 45 minutes of Dane Cook comedy right afterwards. And that's how he got his followers because he knew how to like game that system because that's where the attention was at that time.”

Steal thisFind where attention already concentrates on a platform and design content native to how people use it.