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Mentioned

Cardi B

her loyalty to Fashion Nova is the story

12 transcript mentions
Mentions over time
12 total · by year · from the transcripts
’192’20’212’22’232’24’251’265
2
receipts
0
numbers
2
episodes
0
guest
By type
2
  • Billy2 · 100%
By speaker
2
  • Guest1 · 50%
  • Sam1 · 50%
By topic
4
  • Marketing / Growth2 · 50%
  • E-commerce2 · 50%
Most quoted in
#118with Harley Finkelstein (Shopify's President) - Why You Should Drop Out Of School and Start a Shopify Store1×#29Powder Diets, Instagrammable Experiences & Distribution First1×

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most-shared episodes
AmazonCompany2×Audience arbitrageConcept2×Billy of the WeekConcept2×Fashion NovaCompany2×ShopifyCompany2×Athletic GreensCompany1×AutoCampCompany1×Bessemer Venture PartnersCompany1×

In the moments

2 linked receipts
Billy

Fashion Nova's Richard backed Cardi B before anyone knew her

Harley marvels at Fashion Nova founder Richard Saghian, who discovered Cardi B and planted small investments in her before she was famous. Because he was part of her story when no one else would back her, Cardi gives Fashion Nova attention and loyalty no money from Pepsi can buy.

“But Richard, the genius of Richard is that he discovered Cardi B before anyone even talked about it. And he planted these seeds, these small investments with people that he thought had the potential to be the next biggest pop star in the world. And because of that, what you end up with is a relationship between Fashion Nova and Cardi B that is unlike any other relationship from any other brand because Richard was part of Cardi's story.”
EP 118 · 36:34 · HARLEY FINKELSTEIN
Read at 36:34
mfmindex.com№ 0118-2194
Billy

Fashion Nova: immigrant turned a meme into a $600M Shopify brand

Sam celebrates Fashion Nova's founder, a Middle Eastern immigrant whose parents ran a knockoff-clothing mall store. He took it to Instagram, flooded models with funny clothes until 'Fashion Nova on everything' became a joke, and built a roughly $600M-a-year brand selling cheap clothes, now with Cardi B as spokesperson.

“And so Fashion Nova is, I think it's one of the largest Shopify stores out there. And it's like a $600 million a year fashion brand and they sell really cheap, low quality clothes, but they're kind of like funny and cool. Right. It's like Cardi B is now their spokesperson.”
EP 29 · 35:07 · SAM
Read at 35:07
mfmindex.com№ 0029-2107