We found 7 business ideas that will blow up in 2026

All right, Sam, I got a question for you. Have you ever dated anyone who's a little, little crazy? It could be exciting crazy, could be bad crazy. There is a difference between good crazy and bad crazy.

Yeah, there's a, there's a, a thin line.

So I have 5 to 7 ideas for you that I want you to help me figure out, are they good crazy or bad crazy? I feel like I could rule the world. I know I could be what I want to. I put my all in it like no days off. On the road.

Can I tell you what just happened to me?

Please. Yeah.

Okay, so obviously we're superstars via content. And so I just had my, my, my quote editorial meeting where we talk about like cool stuff we want to talk about on Instagram or whatever. And previously I told them how I'm reading a book about Ted Bundy because I'm a sicko and I like reading like stories of like crime and stuff. And he brings me a series of tweets on things that I've learned from Ted Bundy. And I was like, are you kidding me? I'm not tweeting out things that I've learned about business from Ted Bundy. This is the nonsense that, you know, superstar creators still have to deal with. We're just like, you know, we're just like the average Joe.

Not as easy as it looks.

Oh my God. It was ridiculous. I was like, are you, are you kidding me? It's like Ted Bundy didn't leave any fingerprints for the first 14 murders. Therefore, you should learn how to pay attention to the details and plan ahead.

I'm like being mission-driven.

Yes.

The Unabomber case study.

Yeah. A story of an obsession. All right. What do you got? You have something for me?

All right, Sam, I got a question for you. Have you ever dated anyone who's a little, little crazy? Could be exciting crazy. Could be bad crazy. There is a difference between good crazy and bad crazy.

Yeah, there's a, there's a thin line. And, you know, arguably they would say that about me. That I was the crazy one.

But yes, I— you were the crazy one.

Okay. Uh, but yeah, I've dated some people that are off the rocker.

We have a little bit of a rule on this podcast where we try to default to optimism and being happy about the people we talk about. And so for anyone moving forward who we insult for this segment, we are actually complimenting you because as you've just said, the worse idea, the better the company it might be. That's like my apology that I'm going to say right now. And I'm not going to say sorry again.

If we say it's a good idea, That's a compliment. And if you say it's a crazy idea, also a compliment. Yes. Yes. They're very advanced. All right. First idea I want to do is called PetChat. I don't know if you saw this, but going viral right now, Chinese startup that has, it's a dog collar that uses AI to translate your pet's barks.

Dude, the, the, it's a, it's a white family with a golden retriever with a white picket fence. Why on earth would you think this is a Chinese company?

Has like Chinese vibes, the whole promo video, you know what I mean? Like, I lived in China and they used to have this phrase, uh, NQR, and they're like, yeah, we have KFC here, but it's NQR. I said, what's NQR mean? They go, not quite right.

Yeah.

And it's like, it's KFC, but it's not going to taste exactly like KFC you're used to.

Same, same, but different.

Same, same, but different. And so, uh, this promo, this launch video was, was a little NQR of like, I don't think this was made in San Francisco.

Hungry.

With 95% accuracy, they claim they can tell you what your pet wants. Awesome. Okay, good crazy, bad crazy.

More like amazing stupid.

Broke my game right away.

Uh, good crazy or bad crazy, I would say it's pretty, it's pretty interesting. That's actually great. This is great. Good crazy.

Okay. You're into it. You're a dog guy. So I knew, I knew there's a part of you that would be like, oh my God, that's ridiculous. But if it worked, I'd like two, you know what I mean? Like it's kind of in that category. Now the problem is it's like all pet products that we've talked about on this podcast. What's, what's the My First Million rule about pet products?

Who knows?

Yeah.

Who knows? Is it making them calmer and happier? Who knows? So pet supplements work this way. And for this, the 95% accuracy, everybody in the comments is like, how are you verifying? What is that checked against? Nobody knows what they want. So what are you claiming?

A lot of dog— I mean, I was, I had a great dog for 15 years and I could tell what each bark meant. Like if I heard 'em, like, and I was in the other room, I'd be like, all right, someone's at the front door based off of that. Or now he's got to go to the bathroom, or now he just wants me to come and give him attention. Like, I could, like, hear— I could tell what each meant.

100%. There's, like, the, the, the— just what— there's water versus food. You're very clear to me.

Yeah.

Uh, there's, hey, I gotta poop and it's your problem unless you do something about this right now. There's different, different barks. So I, I think I put it in bad crazy just because I think dog owners know their, their dog's barks. Um, it's, it's not that hard to figure out. All right. The next one also, we're going to stay in China for this one. It's called Super Brain. Hey, I want to tell you about something pretty cool. We have a database of all of the unsexy business ideas that have been discussed on this podcast. So hundreds of episodes, the team at HubSpot went through, they pulled out all the unsexy ideas. So not the super high-tech ones, but the simple, relatable, interesting, profitable, uh, ideas that we have brainstormed. And they're all available for download for free. Just click the link in the description below. Thank you to our friends at HubSpot for sponsoring this podcast. Podcast and putting together this free resource for you guys. Back to the show. What you're going to see is a person holding up what looks like almost like a baseball card or like a Tamagotchi of some sorts, but it's Grandma or Grandpa. So basically it's a way to memorialize and stay connected to loved ones who passed away. You upload their video and audio recordings and their personality, and then you can chat with them in your hand anytime you miss them.

That's messed up, man. That, that, that'd break my heart.

Okay, so you're, you're out on this one.

Uh, yes, I want it, but I, if it's for a grandparent who I knew was gonna die, I mean, it just, it would make me cry all the time. But I think it's awesome.

You have not yet picked a side on any idea so far.

Just to— Well, let me just say something really quick. They called it Super Brain. I've noticed, so I live in, uh, Manhattan and my office is in this, uh, a Chinese area and I've noticed like Can you read this?

Uh, I cannot. What does it say?

Okay, it's a, it's an electronics store that just says like Air Mart USA Incorporated. And then like down the street from that, it's like American Cowboy Inc. And they sell like iPhone chargers. And then like a block away from that, it's like, you know, like USA number one store.

Yeah.

I love that. I love when, when these immigrants come over here and they're not exactly sure like the best, the best way to phrase things. And they're like, what's the most American thing we could think of? Like, I, that's my favorite thing on earth. I love those stores. I always patronize them.

I love them. It's the, uh, the Thai food near me.

Yes. Yes.

Or like, uh, naming your restaurant Thai food near me so that it shows up at the top of your Google Maps or Google search results. Yeah.

Like AAA Locksmith. I'm in. Uh, so I love that. And so that's so funny they called this Superbrain because that could just be anything. When I heard Superbrain, I thought something else. But yeah, that's pretty amazing. It, it breaks my heart, but that's amazing. I would say, uh, get crazy.

Yeah, have you seen the— you're not watching the NBA playoffs, dog?

I've watched— I'm watching the Knicks partially because I like seeing the celebrities, uh, on sitting— like, who's sitting on the floor. But also Jalen Brunson is pretty cool.

That was pretty brilliant how we started with, uh, Superbrain and then went to AAA Locksmith and you weave that in.

If you talk to me for long enough, that is where I end up. It's just a question of, is it 10 minutes or 10 hours? The conversation will land there. All right. Ready for the next one?

Yeah.

This is kind of up your alley. You're a health and fitness and I would say early adopter, arguable influencer. But have you seen the trend of hyperbaric chambers at home?

Yes. So hyperbaric chambers are interesting. That looks ridiculous. That looks like a—

that looks awesome.

It looks like we're like you know, you would be put to death.

It looks like he's like an astronaut or something.

Yeah. Hyperbaric chambers are interesting. So the reason I've known about them is I'm a huge running nerd. And in the '60s, '70s, and '80s, and even till to this day, a lot of the US Olympic runners would go and move to Flagstaff for 3 or 4 or 5 months at a time because they would want to be at altitude. And then people were like, what would happen if we let these guys sleep in a chamber that had less, I guess, less thinner air. I don't know the right terminology. And you would build— you would just be more efficient with oxygen and thus a better endurance athlete. And now a lot of people think that this for the average human is pretty cool. Is that the story?

I keep saying good, but it's awesome. Do you know what I think? It's what it should be is have you ever traveled with your children and in a hotel room you have to like share a room? And so there's these like dark tents like a blackout tent. A blackout tent. They're pretty awesome. So like, uh, you travel and you like can build like a crib and it's completely dark. So you could still like have the light on in your bedroom, uh, if your kid has to sleep in your room. My opinion is if I was Eight Sleep or a sleep company, it needs to be, uh, a sleep company just needs to make like, um, you know how like little girls have like these beds that have like the, like the princess canopy, the princess canopy. Yeah. You need like a, like a, a king canopy where it's like, you know, you go in and you sleep it with less air and you come out That's, that's what it should be.

I don't know if physics allows it to be like that.

It does.

No, it does. It's like pressurized air, right? You have to, like, actually, I think one of the challenges with this is it's technically a medical device. So HBOT, which is, I guess, the hyperbaric whatever therapy, is a medical device. You can't make claims without clearance. There's safety risks. Pressurized oxygen in an enclosed space. It's harder to make it sexy like a cold plunge, which is basically a tub of water. So I think that's the, uh, potential downside of this one, but. Could be something there. Also, don't you just need your head in it? Like, not your whole body. So couldn't you just do like an astronaut helmet? That'd be amazing. All right, next one. Number 4, the blue collar meets nerd combination that you didn't expect. It's kind of like, what's a food you didn't expect? Not the Cronut. It's like the Doritos Locos Taco. Well, what else? It's like, what is the unexpected food combination that sounds gross but is actually great? This is that. It's learning to be an HVAC technician by playing a game on the Oculus Quest that Meta made. I don't know if you've seen this. So they have, they've created, they've created these Quest games that are like data center operations engineer and you're like playing like a flight simulator, but they're actually using it to train and hire people because they badly need more technicians for these jobs. Okay. And I think this is pretty interesting. What, what, what say you about this? Look at this guy. Tell me you wouldn't play this game.

I don't play video games really, but I do love like war sims. But I do do HVAC. No, I like like war sims. And oddly enough, there's like a trucking sim, a trucking simulator that I find oddly relaxing. But I do like simulators.

What's the brand?

But I don't want to play with a— I don't want to be an HVAC person.

No. Look at this guy. Look at this. I feel like I actually need this. It's not even a want. I think, I think I might actually need this.

You know what I used to do is I used to love buying old motorcycles and like like taking them apart and like cleaning all the parts and putting them together. That was like a huge hobby I had. I loved doing that in college. I would definitely play a game where I could do that, but I wouldn't want to do HVAC. So I think this is a, this is crazy.

How tight is the bond when you meet another person who loves motorcycles or taking them apart?

It's sort of like when I see another mixed-race couple. I just, you get a nod. It's a nod and a thumbs up.

Yeah, straight to third base in that relationship.

It's like, we know.

Like the intentional walk and then you get to go all the way around the bases, actually.

Whenever we used to see, before I had kids, whenever I saw a mixed race couple with a, with a stroller, I had to stop myself because the first like 8 times I was like, I was like staring into the, the stroller so hard and I'm like, sorry, I'm just trying to see like what your combination is going to look like. Just so I know what we're going to look, what my kids will look like.

Do you have a Pantone shade chart? You're like, I just want to see where you fall.

I just want to know. And there was, there's whole Instagram handles dedicated to that, like different combinations.

Don't you think they need a better term for it than mixed race couple? I feel like you deserve a much cooler phrase for that.

I call my kids super babies. I'm like, no, they're super babies. They're, they have a, a diverse gene pool.

My buddy who owns an HVAC company, they have this thing called Hoffman University where they put new recruits in for months or weeks at a time. And so I'm, I'm a little bit familiar with what he was just telling me, and I went and saw the facility where they have like the they call it a university. It's just like a, you know, 2-month training program or whatever it is. It's pretty cool. And, um, there's a huge need for this. I didn't, I didn't fully understand it until I saw his place. So yeah, that's pretty cool. I just don't want to play it as a game.

Super fascinating. How'd you find this?

A guy tweeted this out.

Interesting name. I think I love it. But you know why it's called Endpoint Arena is go to the top left of the website and tell me what you see, Sean.

Endpoint Arena Season 5. Is that what you're looking at?

Yes. It says Season 5, which leads me to believe, are they trying to make it like a series? Like, is the Endpoint Arena like, this is the show and the show is like, will this drug get approved or not?

Yeah. I have no idea. This is amazing.

So that's kind of fascinating, right?

Okay. Here, let me just read you this article. One day in early May, a web-based platform called, she tied two contracts to an upcoming psilocybin drug. They could wager on, uh, when, on when the company would submit the drug application for blah, blah, blah, and the FDA would approve it or not. These are event contracts, which is kind of the basis of all prediction markets. They're trying to speed up science. Endpoint Arena CEO Michael Fisher, who's a PhD, studied economics, computer science at Stanford, became curious about the promise of prediction markets, and he created an app around this. He said, I became very interested in the concept of experimentation, encouraging other people to think about and place bets on what they think is going to happen if they do certain experiments. He argues that clinical trial-focused prediction markets can democratize— keyword, that's a trigger word for us— democratize the trial process and give participants motivation to become experts and improve experimentation, blah, blah, blah.

Okay, so the why here is a little bit of a turnoff. I don't think— I think he said a lot of words, but he really was just saying we want to gamble. I think that's— I don't find that interesting. I wouldn't want to align this for prediction markets. And correct me, is this like, is this you and me? If we take opposite ends of the bet, are we betting against each other or are we buying stakes?

We, so the way it works is there's a price for a yes contract, and every time somebody says yes on the yes contract, the price of yes will go up unless there's corresponding pressure on the no side. So it's basically there's no, there's no bookie, there's no middleman who sets the price. The market sets the price. The yeses versus the nos. It's not directly like a stock market where I'm buying your shares necessarily, but I can buy, I can put money in at yes. And the more I do it, it'll skew the price up to incentivize people to take the other side of the action potentially. Let me just read you what he said. He made the bold claim that prediction markets could eventually provide scientific benefit. Here's a hypothetical example. A known GLP-1 drug is being studied in a new indication. If somebody already taking therapy for the therapy for diabetes or obesity experience improvements related to the new condition being evaluated in the trial, they could use the firsthand information to inform a prediction on the market. In theory, patterns that emerge through those predictions could provide early signals about a drug's potential and additional indications before the trial is released. So, for example, one could do a more focused, targeted trial with fewer people. It's a way to speed up science and create a market where one is incentivized to move quickly and use fewer resources to get towards an outcome. I don't know if I fully understand or buy that.

I don't know if I fully understand it or buy it. I don't understand it. Therefore, I am going to say that I don't understand it.

And I guess Yes, therefore I know I don't buy it.

Um, this is, I can't decide. I think it's very interesting, but I would say bad crazy.

I mean, that's awesome.

It's not even crazy. This is just downright spectacular.

Have you heard of this company called Othership?

I'm an investor in Othership. I love Othership.

So I went to my first Othership session.

So basically the best way to describe it, what it is for somebody who doesn't know.

So the one-liner that I would describe it is it's SoulCycle for sauna. And so in Manhattan where I live, it's all like young. It's like a combination of hippie dippy, but also like yuppie tech people. It's quite fun. And you go for an hour-long or maybe 45-minute-long session and there's cold plunges and then there's a huge sauna where you're in, you're like basically, you know, naked with like 50 people in the sauna. And then there's like a leader who's doing breathwork and, and is like moving the towel to get like the eucalyptus flavoring in your face and it calms you down in a weird way. I'm, I'm not doing it justice, but it's actually quite awesome. And there's loud music going on. Again, I'm not doing it justice, but for some reason you do get in this little strange trance where it is, it's hot in there. You have a certain smell, you hear noises, you feel the wind going against you. It's quite cool. And they even have like single nights where you can like go and like, you, everyone there is single and it's pretty awesome. I'm actually, I thought it was amazing. I went one time and then my wife and I like will go on like our date night and you can go at like 9 PM.

That's amazing. Yeah, I've, uh, I'm so jealous. I haven't gone there. They opened up New York. I think they opened up one more location somewhere. Uh, they got a bunch in the works. I really want one to be out here in the Bay Area.

I'm excited. Is it a good business?

It's a great business. Um, and I think the hard part is his, he didn't try to make like the Subway sandwiches of like locations where it's just like this very simple box.

No, this is high end.

This is like high end everything. And it's like he, he wanted to make what I think he successfully made, which is the most epic kind of sauna breathwork experience that's probably ever been made as, like, a place you can go. And so I saw Dana White, the president of the UFC, did one. He went to one. He didn't know anything about it. He went to one. He's, like, standing out. He's like, I don't know what— like, this is the most amazing place I've ever been to. He's like, if you're in New York, you need to go to this place. This place is incredible. And he grave this— like, he went live on Instagram because he was just so hyped from what he's like. That was amazing. And so I'm pretty jealous. I really want to go check it out. I'm a big believer in breathwork. I've been using the Othership app for a long time.

Yeah, you've been talking about breathwork for like 6 years now.

It's kind of becoming a recurring joke that every— everything comes back to like when we were 14, 15 years old reading books on pickup artists and how to meet girls. And one of the first things that they try to teach you is you have to go into like a session to meet a girl. Like if you go to a bar and you're like, I want to meet a girlfriend or whatever, you have to change your state and you have to be in a positive state. And then what they try to teach you is when you meet someone, how to bring them into your state. And so that's pretty funny that you predict that state's the new word. The word generative is out, state is in.

State's going to be in. I think it's going to be in.

So I think this is awesome.

I think it's— Cleveland Schlitz, we love it. I wish it wasn't in Cleveland, though, but I do like that.

It's a horrible name. Cleveland Schlitz. Schlitz. Schlitz. Yeah, it just sounds like there's a lot of bacteria there. Like when I think of that word, I think of like the steam is coming from like a sewer.

That's the Oakland Schnitzel. All right. Number 7, the Fun Day Press. Have you seen this? No. All right. So imagine a newspaper like the Sunday Press, but it's the Fun Day Press. It's a newspaper that has none of the news that just makes you depressed and only the fun games and comics. So this is made by, um, a guy that we met who is like a pretty prolific board game designer. It's that guy right there on the left. And, uh, he's made a bunch of like, I think he made, is it Cards Against Humanity? He made like one of the big games, uh, like that's like one of the bestsellers in the world. This guy's a very creative guy. I went and I did a call with him and behind him, like his backdrop was not like a library of books. It was a library of only board games, like thousands of different board games that you've never heard of. And this guy's like a game designer. And so he created this actual physical newspaper that gets delivered to you that's got like crosswords and sudokus and like just the fun parts and none of the depressing heady stuff that comes in normal news. What, what say you? Amazing.

Uh, I'm so into this. I think this is awesome. Do you remember Highlights magazine?

No. What is that? Is that like the city, like cool stuff in the city?

Is that what that is? No. So if you Google Highlights mag, I assume this is for kids, right?

No, this is for adults.

Oh, this is not—

I looked like a, like it was telling you like cool, like, uh, it's kind of like the Lego kits for adults and like, you know, like what do we call it? Kidulting. Kidulting is the trend. It's like a multi-billion dollar industry of like giving adults things that feel like their childhood that will help de-stress them.

I think that's a horrible word because that just makes me want to punch myself if I say I'm a kidult. It's like when people say like, you're the name police today. It's like when people say like they're adulting because they scheduled their first doctor's appointment. My reply to that is what you've heard before.

It wasn't on your bingo card.

It's like, yeah, it's like, dude, you're 22. Okay. If this was 1946, you'd have 8 confirmed kills in the South Pacific. Like, don't tell me that you are adulting by scheduling a doctor's appointment. Okay. Be a man and just call and get a doctor's appointment.

I don't need— That was very Scott Galloway of you. That was tight. I like that.

I just think it's ridiculous. I think that kidulting is stupid. That said, the fun day press—

You literally do this, by the way. You collect mini foods out of LOL dolls and you do buy elaborate LEGO sets. Sets that you do like for nights on end.

I'm not gonna hashtag it though, but I will talk about it on a podcast in front of millions of people. So it's different. This is pretty interesting. Um, yeah, so Highlights Magazine was, I thought this was for kids. So, but Highlights Magazine is like what I grew up like reading as a kid. So I thought this was gonna be comparable, but, uh, this is pretty interesting. Does it sell? Do, do people buy it?

All right. Well, I appreciate you playing my game. Crazy, crazy good or crazy bad?

Do you want me to tell you something that's similar to this that you can— I'll give you two more ideas that are actually quite similar to this last one that you can kind of— you can judge.

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All right. So I bought this thing called— I guess it's— I don't know what they— the noun that they would describe it, but it's a dumb phone. But go to dumb.co.

Bookmarked. All right. dumb.co. Hello from the flip side.

Okay, so check this out. It's a flip phone. So I have this flip phone. It's just a— oh, it's just a TCL phone. It's $25 and then $20 a month after that. And what they've done is they've created an app that I have on my phone. And it's basically— I believe this phone is its own phone, but reality is, is that it's more like a forwarding phone. So if you call my phone, I can turn my phone in my— I can turn my iPhone in dumb mode or smart mode. If it's in dumb mode, that basically means I can't receive calls and all the calls are gonna go to here and all the texts are gonna go to here. And replying to a text message on here is a huge pain in the ass because it's like the Nokia, you know, where you have to like, to get to the letter C, you gotta click it 3 times.

3 times. Yeah.

Yeah. And so it's pretty cool, but here's why I think this is particularly interesting. And so they have this, when you order it, they have this documentation. They give you a pamphlet on like how to set it up. And their branding is quite good. So like if you go to their website, click where it says, I think, month free of phone. And so there's not any articles written about this company. And so they actually have a customer service number. I just called the customer service this morning and I was like, what's the story of this company? Tell me everything. And I could tell I was talking to the CTO. I could tell it was like a 3 or 4 person company because I could hear people in the background and I was literally calling his phone because I could like FaceTime him. I could tell. Basically, the background is it's a guy who previously had a company. He's sold it. He's self-funding this company. They have 4 full-time employees according to the person I called this morning. And, uh, it started because he hosted like a friends challenge where it was 1 month without a phone. And they found that 1 month without a phone wasn't particularly, uh, feasible. And so he's an entrepreneur. And so he created this app that helped you turn a $25 TCL phone, which is what this is. Into a forwarding device where you can sort of like replace your iPhone, at least for parts of the day. And it's quite interesting. And their branding is really cool. If you go to the website, everything is like very like old school-y and, and, but, but fun. And there's like Polaroid pictures. And I have a feeling that this is going to take off. I don't know if this company is going to work, but I think it potentially could. The reason I think that is if you go to, uh, there's a subreddit called dumbphones that I've been a subscriber to. For a while now, and it's been taking off. I think it has 200,000 subscribers on it, and I've been noticing that it's definitely been growing. It's definitely been growing a lot, and it's quite fascinating. And I looked up a bunch of different reviews for a variety of phones, and I settled on this one. And I went and looked, and CNN recently did the best ad campaign ever for this company. So basically they took one of their presenters and they had him do a brain scan where they measured his short-term memory. So they had him read something and they were able to— I don't know how the science works, but they were able to look at like, how focused were you when you were reading something? How much did you remember? And a few other tests. Then they gave him this phone. This brand is how I found it. They give him this phone for 2 weeks and then they had him redo the test and his capacity to focus and his capacity to remember went up significantly. And I saw that and I was like, that's the greatest ad I've ever seen. This is perfect. Plus, you do these 1-month challenges where you buy the phone and it's only $20 and it's $20 or $25 a month after that to subscribe and get their service. I think it's really cool. I think this could take off. And the company, I believe, is only 4 months old.

Have you been using it?

I just got it this morning. I just got it this morning. I just got it this morning. And I'm— so I'm going to test it out. I can give like an update, but I think it's really promising. And I noticed that when I walked out into my office and showed it to my team, I was like, check this out. Everyone was like clamoring. They're like, what is that? Let me see that. And I think it's really fascinating.

I mean, the problem is, the problem is so real. Total agreement on the problem. And then the question is, which of these solutions is going to be the one? Like you've told me about brick before, how you brick your phone. You've told me about the dumb phone. And, you know, there's other people, you know, George Mack has two phones. One's a smartphone, one's a dumb phone. Like, you know, people have these like different systems. I'm really curious what the right solution is going to be. But the problem is, is gargantuan because everybody's got the phone and everybody, everybody who has a phone is addicted to the phone. I really don't know anybody who's not addicted to their phone. So, you know, in my life, I don't know, of all the people I know, it seems like there's a 95 to 98% addiction rate. And the question is, what's going to be the nicotine patch for that? What's going to be the AA for that? How are people going to get off this addiction? Is there going to be a solution that, that some percentage of people gravitate towards?

My opinion is that this— to all the big companies out there, this appears to be a very niche, silly thing. My prediction is that in 10 years this will not be. I do not think—

if Apple came out with this, if Apple came out with a version of this, I think they could sell a billion of these things.

Well, you know that they're like, if you Google Apple flip phone, like there's, they're working on it. Yeah. Yeah. Yeah.

Yeah.

Uh, I don't think it's rumors. I think they've announced it, but there's for sure rumors. Uh, iPhone Fold is what it's going to be called. Now, I don't know if it's like another screen. I don't know what it is, but they're calling it like a flip phone. So I guess like there's all these and it's not important exactly what it is, but there's all these breadcrumbs out there that I'm seeing that's pointing to like this is actually going to be a megatrend and not just a niche thing. And I can give you another really cool example. Have you heard of this lady named CatGPT? No. Okay, look her up. That's her Instagram handle. Okay, so this lady started getting popular on Instagram. I think she has 400,000 or 600,000 followers.

Incredible name.

Yeah, it's cool. And she started doing educational videos on AI. And one day in 2023, she came up with this idea to create a physical phone, like a landline. And she like made a post about it and like no one wanted it. So she kind of put it on the back burner. And then last year she was like, you know what, AI is actually like, can make this process a lot better. Let me see if I can use ChatGPT to make this product a little bit better. And she used the product ChatGPT to help make this a physical landline. It's not really a physical landline, but it looks like a rotary phone, like the ones that like your grandparents maybe had, or like these like old school physical phones., and she used ChatGPT to like help get it approved by, uh, the FCCs because you had to like do some approval process and to help like design it, whatever. And she put a video out about it and it went quite viral. I believe, uh, there was—

this is amazing. It's a, it's a physical phone, like the old school phones. Like you could either have it on the wall, the rotary one, or just a normal, normal corded phone, but it's a Bluetooth device to your actual phone. Uh, wow. So smart.

giving away free game here. I love it. She should do the phone jail is a great idea.

It's cool, right? And I used to have a phone jail. It was just a KitchenAid.

No, no, but you got to like make it look like a phone jail.

Of course. I had one that was just like a timed Tupperware container. But I think that she does a beautiful job with branding and everything's pretty cute and cool and And it's like, it's the clear, like, you know, David versus Goliath with Goliath being addiction and David being like, but don't you just want to, like, focus and make your brain feel good and be less lonely? And I think that's such a great marketing story and she's doing a really good job with it.

This is a great find. I love this. That is really cool. And I like the sort of anti— just be the anti of the main thing. It's not like you're trying to convince everybody. It's just that 1% of people are going to feel overstimulated by the thing. And if you can provide the alternate and you can do marketing via TikTok with really visual, buzzy products that are gonna get people talking in the comments, which is exactly what this does. Like her top TikTok just says, I brought back landlines, and she's holding one of the physical phones. And there's gonna be people who like it, who hate it, doesn't matter, but it's gonna get a reaction. That's how you can grow, you know, grow these types of businesses. And then you, if you just uplevel it and say, well, am I really just selling a landline? Or am I selling a return to the physical? Yeah, right. A return to the real. And it's like, oh, I like that. There's a lot of people who want to return to the real. What is, what does that entail? Oh, there's other products that might make a lot of sense in that case.

Yeah, it's sort of like what, um, what's that funny bottled water company?

Murder Water?

Did you see, um, Zach, whatever, I forgot, Zach Yadagari, the guy, the guy who did the Cal AI app. So did he announce—

I know what his new thing is. Did he announce it?

I didn't watch the video. I had just known that I knew what space it was going to be in and roughly the product. Well, I didn't see the video. Where did he, uh, what's it called?

How does that help you stop doom scrolling?

Because you have to get out of bed and go touch your phone to this thing that you put presumably in the kitchen or somewhere else, somewhere where you need to be up and active, not just sitting in bed on your phone. You know, most people, they wake up with an alarm clock, they look at their phone, they see a bunch of notifications. Got it, got it, got it. They snooze the alarm and they stay in bed looking at their notifications, social media, whatever, for 20, 30 minutes. And that's how they start their day. Got it. So the idea would be your alarm clock goes off and that beeping is not going to stop until you're up out of bed and you touch the thing.

Awesome.

His new thing's called Flow is the name of the company.

Oh, cool. Wow. Okay. He released this yesterday. So flowalarmclock.com. Oh, this is awesome. Great video too. I thought that my prediction was good, but then seeing like a young guy who's way more in the know and like in the, in the pulse of young people because he likes that, it's like kind of, that's like the real validation.

Yeah.

So are you on board with some of this stuff?

Am I on board with it? What do you mean? Oh, the dumb phone and— You want one? I don't trust myself, meaning, um, I love to buy a gadget, but there's a graveyard of gadgets I don't use in my office and I'm learning like, hey, look, I gotta really be committed to actually like commit to the bit if I'm gonna do it. Like I gotta really want to use the thing and change my lifestyle to do it. So don't, don't just buy all these things for no reason. So I'm gonna kind of wait and see if you tell me like, yeah, dude, I use it all the time. This is, If 4 weeks from now you're like, this is my new normal, then I'll buy it.

The brick has stuck with me. That is, it's at my front door and depending on which activity I'm going to go out and do. So if I'm going out with my family, that continues to have Maps, text messages, calls, and Uber. Right. I think that's it. And then if I'm going to go work out, it literally just has my workout app. That's it. And Spotify. That's it.

See, I just deleted social media off my phone. It kind of did the same thing. There's not really much else to do on my phone once you take that off. What am I going to do?

It's just too easy to go to Twitter.com.

Oh, I didn't even think of that. I would, I wouldn't even think to do that. It's such a bad experience, dude. They're just constantly trying to get you to download the app. They, they nuke it for you. Like you can't see a reply. You can't like, you can't do anything.

But then I end up just spending so much time on Claude asking it questions. So I just had to like nuke everything. I had like, just like, I don't know. I just like, it's just the habit of like, I have, I'm in the elevator, reach in my pocket, pull it out, do something. And like that, that like, Action has to like go away entirely in order for it to go away. I just can't have anything working.

Yeah, that's fair.

All right. Is that it?

That's it.

All right.

That's the pod. I feel like I could rule the world. I know I could be what I want to. I put my all in it like no days off. On the road, let's travel, never looking back. All right, let's take a quick break to talk about a podcast, because if you're listening to this, you like podcasts. And what's better than one podcast? Another podcast. And let me tell you, another podcast you should check out. It's called Success Story. If you like hearing about different success stories and hearing Q&A sessions with successful business leaders, or hearing keynote presentations, or just checking out conversations about sales and business and marketing tactics, this is a great podcast for you. So check it out wherever you get your podcasts.