SoulCycle

The SoulCycle model: a guaranteed 1-hour high without drugs

Shaan breaks down why boutique fitness works: take the solo, sterile gym and make it multiplayer with a heroic leader you submit to, club music, heat and sweat, and a guided process. The deliverable is a feeling, a one-hour high you can resell across any modality.

“This is a model that works. It is an experience that you give somebody as a feeling. It is a 1-hour guaranteed high that you get to, you get to get without the use of drugs.”

Steal thisPackage any activity as a multiplayer, leader-led, music-and-sweat experience that delivers a guaranteed one-hour high.