#16 - TRT Subscriptions, Cord Blood Banking, Digital Museums

Okay, so we're here. It is Friday morning. I'm here with Sam from The Hustle, the CEO, the big baller shot caller of The Hustle. Sam has probably the most ideas in his head of anyone I know. So let's dump them out every week and see if this is a fun podcast. This will be different than our normal interviews. We're not telling a story. In fact, Sam already came on and told his story earlier in this, you know, in this podcast history. So this is more, let's shoot the shit. Let's talk about what's interesting. I wanna start with what are you experimenting with right now?

So I'm looking to buy multifamily units or residences in St. Louis, Missouri, particularly because I'm from there. But also I think it's a good place for cash flow properties. Okay. The appreciation is like nonexistent.

Right.

But it's frustrating because with like tech, like we'll double our revenue for another year at least. And that's great. And you know, by year 2 or year 3, we were making 7 figures in cash flow.

That's not how real estate works.

And, and we, and we could have started that with, well, I started the thing with nothing. Yeah. Yeah. So it's like you turn nothing into something, but it's far more volatile, I guess. Maybe.

But what, what's making you want to do this? Right. So those are the reasons it's bad, but you're still doing it. So why are you doing it?

Get it off the internet.

Yeah. Cause like when you think about it, what happens is if I think that Google, I think their employees are all just gonna mass quit or like something crazy's gonna happen. And I'm like, what, what will happen to Google?

Okay.

You know what I mean?

So you're thinking like Armageddon style.

Yeah, I think that company's gonna like collapse on itself though.

It's probably like, see, I just think about it differently. For me, the appeal of real estate is, okay, I have this money now, it's in the bank, that's doing nothing for me. I can put it in the stock market. That feels like sort of a sucker's game. Real estate. Okay, cool. I can own assets that are tangible assets, not like the internet, and get a check every month without going to a job. Yeah, that sounds good to me.

No, I like that. It's just if I see something interesting on the internet, I like to be able to have that cash and be able to plop some big check down and like do it right away. So what's happening?

So you're looking at 4-unit places? Yeah, multifamily, but not huge. So 4-unit, why? Just to learn?

Just to learn. Yeah, they probably range in cost between $300,000 and $600,000.

You got to put down what? So let's say $400,000, you're going to put down 25% or something like that. So like 30, 30%. Okay, so you're putting down, you know, $120K. Yeah. And then you said you got a 10% return annually, so you're profiting 10%.

Yeah, 12K profit basically.

Yeah, 12K of profits every year.

Yeah.

And how do you feel about that?

Slow.

So, so are you gonna do it?

And are you, who's managing this? Your parents are gonna manage this? Are your family back in St. Louis or, cause that's the other thing, right?

I threw around the idea of having them do it cuz they're retired, but you You can get a property management company for 5% a month of the rent. Yeah. Yeah.

Okay.

All right. That's what I think I'll do.

Okay. So that's the hustle you got going on right now.

That's what I'm, I'm spending, I'm spending most of my time doing that.

Can I tell you about my hustle? Yeah. My paternity leave hustle.

Oh, wait, you're on leave now?

I was on leave, so I took 2 weeks off. Not, not a, not a long leave.

Don't you get 6?

You get 6, but I didn't want to take it all right away cuz I learned now that dad is kind of useless during the first, yeah.

You know, well, cuz the kid's like an alien and he only needs one thing and that's his mom.

Yeah, exactly. Um, so I tried to be helpful to her. Like I, she feeds the baby, I feed her. But yeah, so I did that for a couple weeks and now I'm saving the rest of my leave for whenever I'm a little bit more useful.

Do they give you a bonus?

What do you mean? Like a dad bonus?

Facebook gives a $5,000 bonus.

Well, I know people, I know a friend who knew he was gonna have children and he was independently wealthy because of selling a company and he decided to work there anyway cuz he took the 6-month paid leave. Right.

And like he, but you have to be there for a year. So there's some of the technicalities. You have to work there for a year to qualify.

I don't, I don't think about Fa—

I don't know if it is Facebook too.

Really?

Yeah. Yeah. Cuz when we were doing the acquisition process, I looked into both policies, and both of them were, you got to work here for a year to qualify. Anyways, so during paternity leave, there's a lot of random times where you're just up at 2:00 AM because you're just like holding the baby or like, you know, trying to get to go to sleep. There's nothing to do. And so I was thinking like, basically, what can I do with one hand right now? I'm holding the baby with one arm, one arm is free. And so we have this friend Eric who has the sock company. Yeah, he basically prints custom socks, like Teespring but for socks. Exactly. And so he started off in this goofy way. He started doing it for pet influencers of Instagram.

He would go to which— which went well, which went really well.

And then it he kind of leveled up to like, you know, Twitch streamers and then YouTubers and then bands. And now he's just doing it for companies. And so I was talking to him and he said, he's like, I have this new method where I can print like just one pair at the same price that, you know, if you want to do a bunch of volume, like I could just do one custom pair. And he's like, I was like, interesting. So like, who's using that? And he was like, you know, there's this guy who created this website that said upload a picture of your pet's face and I'll put your puppy on some socks.

Oh, I have some.

You have that? Okay, great. Yeah, I have that. So he was like, he was talking about—

I paid $25 for it.

Like, well, have you ever done any ad spend before?

Well, I've done it, but not for— Have you spent a lot of money? No.

So I've spent maybe $5 million on Facebook ads. Yeah. Maybe no, probably more. I don't know. It'll get more expensive.

Yeah. So that's exactly what happened. So basically don't let the first like $50 yielded zero sales. And I was like, okay, what's going on here?

Nope. It's going to get more expensive.

And so, so yeah, that's what's happening. But then now I'm back from paternity leave. So that, that experiment goes out the window, but it was a fun night of experimentation. And that next morning when I saw one sale, I was like, ah, got him.

I've done it.

It created a side hustle.

What I would have done is, I don't know if you did this. I would have targeted people who like very specific breeds.

I'm going to do this.

I'll try that.

I'll do it.

Yeah, try it. Do it better than me and report back. Okay. And I'll give you— you can use my affiliate links. It's all set up.

Just, just do that.

You keep the winnings. Okay. So that was my, my random hustle. What else do we like? What else is interesting?

Okay. So there's 3 or 4 things that I'm interested in right now. I actually did research on a few of them very in-depth for this podcast, for life for this podcast. For this podcast. Well, cuz we write about this stuff on Trends. Yes. And so I research this stuff and our team researches this stuff for Trends.

And so give me one.

Okay.

TRT.

Do you know what that is?

Is this, I've heard Joe Rogan talking about TRT. Yes. What, it's a testosterone? Testosterone replacement therapy.

Replacement therapy. Okay. Basically I, I've done a lot of the research.

I've spoke to, you've also done some inpatient testing.

So this is not like just steroids to get jacked.

No, no, no. I'm talking about being at a healthy level of testosterone. Okay.

How do I know what my current testosterone level— I have to go to a doctor and get tested or what?

You have to get your blood drawn. And so, uh, what's normal?

What's a normal level?

Once you become 30, it starts decreasing every year. Okay. So let's just say you're a 30-year-old. Your peak would be probably, I'd imagine, 28. Maybe your testosterone would be— I don't know the exact unit, but it'd be something like 800. I think it's milliliters.

So anyway, but a lot of people are like way below that. And when you have low testosterone, you start getting chubby. It's just a lot of downsides. It's legal to prescribe testosterone to someone. Totally legal. It's against the rules in sports, but it is not illegal for society. Yeah, but it's actually really hard to get prescribed. But here's the thing. There's a few things that I found as a business person that were interesting. The first thing is once you start it, it's recommended that you take it forever. So low churn if you do it right.

And why is that?

Because your natural production goes down because the TRT is like, yeah, basically if you have low testosterone and you start taking this and you stop taking it, you're going to go back to feeling like crap.

All right. So I have a science nerdy question.

You don't get better.

Nerdy question. You may not know the answer, but are you actually taking testosterone or are you taking something that makes you produce testosterone?

No, no, no, no, no. It's real testosterone.

So you're injecting the actual testosterone.

Yeah. And there's really like two ways to do this. You can put some gel on, which I'm not, I don't know a lot about, or you can inject it. And that's what most do, which means you put a needle in your butt two times a week.

Every two times a week.

Okay. Yeah. Or, uh, one time a week, but typically two times a week.

Two times more than I currently do. Yeah, if the benefits are there.

So I'm buying this. This is good. This makes a lot of sense to me. So the idea would be—

and it's about $250 a month—

like a D2C. Style thing. Could you, could you prescribe this via like telemedicine or no?

There's, so from the, I'm, I'm not a doctor and I'm not a legal guy, but just through my research and talking to people, what I believe is possible is you have to have a doctor registered in each state that you prescribe in. The patient has to meet with your company in person. I see. And so what I think what would work, and I've tried a service that does something like this where a nurse comes to your office and draws your blood. And then talks to you about if you get prescribed, here's how to do it, here's how not to do it, here's whatever. They go and draw your blood on your app. It says, boom, your thing's here. Schedule a time with the doctor. You call the doctor and they go, okay, you either do qualify or you do not qualify. If you do qualify, we're going to mail your medicine and we're going to check in with you every month. $250 a month is what I would charge cash. No insurance. I wouldn't even deal with that. Right. And then I would figure out how to do that stuff later.

Yeah, that's good. I like this. This is a good one.

Yeah, I'm incredibly interested by this. Okay.

To the point where, because if I'm listening, I'm like, that sounds awesome. He sounds interested in it. He literally has taken the thing. So, you know, personal connection to the idea.

I have to learn about the science behind it. I think for most people have said that there's been very little blowback on long-term testosterone use, but I still think I got to look into it a little bit more. I also got to look in the legality of the whole D2C model for T, but I know for a fact it's possible because I'm using it right now.

Yeah, great. I love that one. The other one I liked from Trends email was about digital museums. Yeah. So I think the one that was in there was like, I think Borderless or something like that. It was a digital museum in Japan.

Yeah.

Doing $100 million a year.

Yeah.

Crazy. With a fresh take on an old idea, which is museums. And what they're doing is like these digital art displays, you know, using, you know, different sort of projections, lasers, different stuff like that. Is that the idea?

Yeah. And so these things are getting more popular. So we saw it with the Museum of Ice Cream.

Exactly.

So you walk through, no, so you walk through and it's basically an Instagrammable museum.

So like, yeah, everything's set up for Instagram.

A normal museum, I think they like discourage you from taking photos of the art because they don't want it to like mess up. But here it's the exact opposite. The idea is it's an immersive thing. So like there'll be a room full of sprinkles, like it's just like a giant pit of sprinkles. And what you get to do is you get to jump into it and somebody's, your friend's going to take your photo while you do it. And then you take a photo of them while they do it. And now boom, you got some Instagram material.

And they're shared and that's how they get more customers. That's how they get more customers. Okay, but this business, people were shitting on it because the headline was, sounds outrageous, like, oh, this ice cream museum is $300 million company. It's like, no, no, no, no, no. The ice cream museum is not $300 million company. A company that earned like, right, $30 or $40 million in the third year of business that probably made $10 million in income. That is worth that. Right. And yeah, it's cool.

So this is a, this is to me part of a bigger trend, which is Instagrammable experiences.

Or you take two food items and you smash 'em together and make a Cronut.

Yep. So like you could have like a bagel rainbow, like a rainbow bagel or like a fondue bar or like cheese. Okay. How do you make like cheese? Like, well, just make it like the Nacho Store.

Right.

Like, you know what I mean? Or like giant donut factory, ice cream and cookie dough. Get rid of the ice cream. Cookie dough only. Right. Yeah. The museum was awesome.

The museum is awesome. Uh, we did Spartan Run together. To me, that's also like these, which is like $100 million plus business. Spartan Run, Tough Mudder. These are big businesses now that sound very simple. And what they really are is a chance to, is it sort of like a faux toughness, a faux wilderness? It's like, yeah, I work in an office all day. Once a year I'm gonna go do this outdoorsy thing where I get muddy and I have to climb this thing.

I get electric shock. And we're gonna be covering this as well, which is retreats. But basically I have this theory that men in America have never had this like rite of passage to become a man. Mm-hmm. And because of that, we've all kind of had like relatively soft lives and we're missing this like, oh, I gotta feel like I'm part of something. That's what Spartan Race, I think, is. Yes. That's what Ironman is, which sold for $500 million to a Chinese company.

It's voluntary suffering.

Yeah. If you combine all 3, I think there's a, there's a toughness movement. Where there's a back-to-nature movement, which is just getting off of screens, digital detox, get out in the world. And then there's the Instagramable moments movement. And you see these come together like festivals. They're these outdoor things that are, you know, sort of away from technology more than, you know, you're not at your laptop, you're not in your office, you're out. And then it's Instagramable in the sense that you could share this thing and you look cool for doing it.

And you have to add in the sharing thing to your company because that's your distribution to get more customers. Right. That's super important.

I like how this one also twisted back towards men needing to be tough suffer and have more testosterone through their veins.

Clearly a theme. Okay, can I name two more? Go for it. Okay, I have just thought about this over the last week, so I don't have a lot of insight into it yet, but this is another man thing, but that's obviously what I'm into. Uh, but you could do it for women actually, but sperm freezing.

Okay, so similar to egg freezing.

I was thinking about it. I'm like, I saw an ad and someone was like, it's $100 a year to freeze your sperm. And in my head I was like, I don't I think I have a need to, but for only $100 a year and it like, that's awesome insurance. And that's another like lifetime subscription thing.

Yeah, but what, so egg freezing makes sense because there's like the biological clock where it stops, whereas men continue to produce sperm for a very, very long time. So is it that you have higher quality sperm or it's just super insurance?

Imagine, yeah, imagine if something bad happens.

So I have a better one. Do you know what cord blood banking is?

No.

Okay. So just had a baby. This is a big, big business. When you have a baby, you have the umbilical cord. And normally back in the day, you just, you know, dad gets to cut it, gets thrown away. It's over. Well, what's happened is with stem cells, people are realizing that.

Yeah.

Did you do it?

Yes, I did it because it's insurance against what, you know, if you ever got leukemia or some like god-awful illness, you're gonna want to have this in the bank. Like, my cousin had a blood disease like this, and so— and she didn't have it banked. She was able to be saved by somebody else's cord blood, which is crazy.

Can that person sell that?

So that, like, you can't sell it. You can either go public or you can keep it private. So you can put it in the public bank, which is good, helps people, or you can keep it private just for you and your siblings, 'cause your siblings are the closest match for you. And a lot of the sales pitch is like, hey, we don't even know what we're gonna be able to use it for. It might be able to do even more than what we know today, 'cause in 18 years—

I would risk that.

And so now for 18 to 35 years, I'm gonna be paying this very expensive—

Okay, what was the company name?

It was like cordblood.com. It was like some, like, it was like the generic thing.

Yeah, it was pretty old school. That would be interesting if, you could probably tell on Facebook and Instagram targeting if someone's pregnant or like soon to be a mom or soon to be dad.

Facebook knows. I don't know how easy it is to target, but, but yeah, that was one where I was like, your LTV is going to be so high and I would— you can just do TV ads, radio ads, Facebook ads, whatever you want.

And I'm going to go research this later. That's, that's cool. Check that out. That is super cool because what I would want to do is get people to prepay before they have the kid and then you just have someone there to get it, if that's how it works.

Well, yeah, that's kind of what we did. We researched beforehand. Are we going to do this or not? And we arranged with the company. And so they were there the day of pickup.

Okay. So what was the weaknesses in the companies that you used or you advertised against?

You know, my wife did the buying process, so I don't know. It seemed seamless for us. Uh, the big thing for me was just like, oh my God, this is like an amazing business. It wasn't that the existing businesses were bad. It was just, wow, this is an amazing business. Go become one of those players. So I like that one. All right. You said you had another one.

Yeah, I got two more, but I'll tell you one. And cause you like the story. Okay. So Zoom conferencing. Mm-hmm. By the way, did you see, I, I posted on my Facebook.

This was amazing.

So I posted it on my Facebook, uh, our conferencing system sucks. What should I use? I got like 50 comments. They're awesome. And then the CEO of Zoom, Eric—

How did he even find you? Somebody tagged him or—

Someone must have tagged him and then just friended me.

And he's known for this. The CEO of Zoom, which is a public company, one of the biggest teleconferencing companies in the world.

Yeah. They might be like a $15 billion company.

He does like customer service on Twitter for people. And he doesn't just say like, hey, we'll look into it. He's like, Hey, Sam, can you send me the file so that I can check on this for you? I'll get back to you.

Well, he told me that he's going to be my rep.

Yeah. So he came into your Facebook feed.

That's the direction it's going.

Yeah. Yeah. I mean, 'cause you think about it, in 20 or 30 years we're gonna be like, how archaic was it that you could only have a company that hired people at a 20-mile radius? Mm-hmm. That's super archaic. So I'm quite bullish on that. So conferencing is, I'm not bullish on that because that's that's super competitive. Been there, done that. Yeah, it's doing good. I like VPNs. Mm-hmm. So that's kind of remote-y. VPNs, I think huge companies can be built there. The leading players are like $200 million a year businesses that are really scammy. What else?

Well, there's also like, like for example, at Twitch we use Cisco VPN, right? So like, I think for consumers they use these scammy, like, like freelancers to watch like, you know, like movies and stuff. Yeah. But then for companies, I think they use like probably Cisco and others.

Yes. So I'm talking about like these like freelancer small guys, cuz that's all I know. Okay, then what remote tools are you interested in?

So there's one I really like. It's a startup that through— I invested in Ryan Hoover's fund and he invested in this company. I don't know if this is supposed to be public, but whatever. So one of the big problems with having remote workers is that when you have a worker who's in another jurisdiction in Canada versus Ukraine versus UK versus whatever, the paperwork is a pain. There's compliance issues.

It's horrible.

We just went through this. I'll use this.

Yeah. And so I think this is a brilliant idea. I think it's kind of one of those problems that's kind of annoying to solve, but once you solve it, it's just valuable to all these companies. So I think this company is going to do really, really well. I'm at super early stage right now, but I love that tool. I love that concept. I think that's a really important concept. The only other one that is kind of interesting to me is, is a theme, which is had Microsoft Word and then for the like remote generation, you have Google Docs where everybody can collaborate on.

Dude, it gets too messy. Google Docs does, it gets too—

but it's big, right? The people prefer collaboration over the sort of siloed, save a file on my computer, you don't have access to it type of thing. That's crazy, right? Like that's, that's clearly the old world. Then you have Excel and now Airtable is doing that for Excel where it's like this cloud collaborative version of this where you can share the link and do stuff there. You have Trello, which is like a to-do list that everybody can contribute to. So one idea, one way to brainstorm here is like, what's something that people use at work that is today not collaborative? Like Figma is a big one, where Photoshop was—

yeah, man, I just saw their ad. Maybe someone from here will be listening. I saw their ad on the highway the other day. It totally worked. We signed up.

Yeah, Figma's great. And it's—

when I see it, I'm like, why is it not—

it's in a browser.

I was like, why is this not already a thing?

That's my theory. That's super interesting. For us, what we're experiencing is like organizing your company documents is not collaborative at all. So like, I'm like, hey, who's got our list of computers that we own? Or like, where do we keep like our mission statement and values and stuff like that? Or like, where's our taxes? Who's got our taxes? Like the other day I flipped out. I was like, I was like on the verge of firing people. I'm like, why can't I see your taxes? Where's our taxes? Someone gimme my taxes. Or like, what software do we use for this thing? I'm like, how do I, what is this thing? Like, you know what I mean?

Yeah, and the bigger a company gets, the more difficult that problem gets.

That's an interesting product that I was thinking about, is like just a really simple app that just— it lists every single piece of software that your business uses, and it says how much you're paying for it.

Yeah, that's a good one. Um, there's— okay, so one more on the remote thing that I thought of was all-hands. So like, do you do a company all-hands?

Yeah, it's—

they're horrible. And so a lot of people just use Skype, or we use—

sorry, Hi5, it's not good.

And so I think that somebody could make a specific all-hands app 'Cause all hands is like different than a normal conference, right? So like you have the video stream, which needs to be private and secure. You don't want anybody to be able to get access to this. If somebody missed it, can they catch up? It should be recorded also. People ask questions either anonymously or through their name for the leadership to answer.

That's a good idea.

Uh, so I think somebody could just make an all hands app because now I think a lot of, especially tech companies, all do all hands every week.

What? So you were at a 10, 15 person company. Yeah. Now you're at a 2,000 person company, 200,000 person company or whatever. Yeah.

Twitch is 2,000. Amazon's like, whatever.

What problems do they have that you never even knew was a, was an issue?

All right. I have a list here.

So, because I've never worked at the, the biggest company I've worked at at this point is my company, which is like 30 or 40 or whatever we are. And people tell me like how big companies work. They tell me about Cisco.

I'm like, I, I don't even know.

I don't even know what Cisco does.

So, so I made a, a list of things that I noticed cuz I was like, During my time at a big company, one of the most valuable things you can get is the idea of problems these types of companies have. That could be the start of a new startup someday.

Yeah, and that seems like super easy to make money, 'cause then you just make it, sell it to your manager.

Right, and so, and actually, it goes in both directions. I have a list called import/export. Import means, if this existed, Twitch would buy it, because I see the problem, and if there was a solution out there that was actually good, they would buy it.

They would buy the company, or they would buy the software?

They would pay for the software, they would pay for the solution.

Can you list all of them?

Export is stuff we've built internally, just hacked together.

Can you send me this list after? Yeah.

I will. Exports is everything that we do that we built, you know, one-off just for us, but actually should be productized and given away to other companies. Okay. So I'll give you an example of each. Okay. So All Hands app is one of those problems that I think if we had a better All Hands solution, we would actually use it because today we've stitched together 3 things and try to make it work and people always complain. And it's also something that the CEO always participates in. And so you have like the guy at the very top and he's like, wants this problem. Yeah. He wants this problem solved. And we'll like be like, throw the money at the thing. Great, let's do that. Okay, so that's one. The other is the ability to like, it takes us a long time to spin up entities in different countries we wanna operate in. So it's like, oh yeah, we wanna go into India. Oh, well we need a legal entity. Oh, that's gonna take 6 months. And it's like, why isn't there like a faster way to just spin up these entities?

I think that's one. I, by the way, with India in particular, I think it just takes that long. I think it's the government.

Yeah, but there's gotta be a faster way to, to do this. There's to solve that problem. Uh, another one. Okay, so when people come into the office, I don't know if you've seen this, but they have these like iPads where you sign in. So to me, this is like a brilliant idea. It's like every company has this where visitors come, they need to sign in, sign the NDA, print a badge, and that company's really, really valuable. There's a couple companies that are really valuable. I really wanna find out what's another problem like that that we have. I don't know if I've got one, but one thing I, I did notice is every employee has a key card to enter and it's not like a smart card. Like there's no additional security benefits of this. There's no like data that the company's getting about this. So I just thought there's probably a smart key card.

You know how, do you remember all these companies that would do like these local deals where you like used your, keychain at the burrito place and you get your 10th burrito free. I've never seen this. There's, there's, there are tons of 'em.

It's like the, it's a local business tied into it.

Yeah. They're always like the, the, those are always popular. I mean, there's like 100 companies. We should do that with those keychains. Yeah. Like the, whoever does the keychain company be like, by the way, you also get 10% off at Starbucks.

That's great. Yeah. That's a great one. Okay, cool. I like that. Okay. And I'll give you an example of the other side, something that is really good in the company that could be exported. And actually this isn't from Twitch, but it's from Facebook. So, Facebook has a thing internally that's— I think their name for it is like Deltoid or something like that. They have this amazing tool, which is whenever you make a change to the website, this really works for software companies. So if you don't run a big software company, it's probably won't matter to you. But if you run a software company, every time you make a change, you want to see the result of that change. We change this button color because we think it's going to get more clicks. But there's also all the other metrics of your company that matter. Like, you know, you don't want to reduce signups or, uh, you know, if you're Facebook, you don't want people posting less photos because you started promoting stories or whatever, right? And so Facebook has this thing where every time you ship a change, it prints, it automatically gives you, gives that person a dashboard of all the key metrics. And it tells you, did anything move as a result of your release you pushed out? And so you don't have to go look up and see, did I break something? Did anything else get better? It just hands you that every time you push out a release, it just goes and checks all the key stuff and gives you a report. And so I think that is a, uh, complicated thing that, uh, every software company ultimately needs. I see at Twitch, we need that because we'll push something out that might help our stuff, but we don't know if it affected anything else, all the other key stuff at the company, and we maybe, we may not find out for 6 months.

You know what would be cool is if I was Facebook's competitor or whoever's competitor, if they just sent me all the tests that they were running each day.

Yeah, I like that. You, you know, you could do this with like Facebook ads, right?

It's so useful. Yeah, you have the Facebook ad archive. It's a little bit manual.

I would want people to eat, like show me the changes that my competitors are making.

Or like my competitor just launched these new landing pages. And the way you could do that by just figuring out like all the new pages at their URL.

Right. Be on top of it.

Yeah. You just, it's just new pay.

Yeah. Yeah.

Okay.

We're running out of time. We blitzed through a ton of ideas.

We're out of time. We gotta go to work now. Our Friday. Has officially begun.

It's 10:01.

Yeah. Good stuff. You want to leave everybody with any cool stuff that's coming on in the hustle?

Anything news? Sign up for Trends. I like Trends. The reason why you should sign up for Trends is it's a paid subscription, so it does cost money, but we just do this. This is what it is, except a lot of the ideas that we said, I heard about this. Well, we just go and research all of it and we actually figure out the truth.

So I'm a believer that just like you feed your body to— if you feed your body good foods, your body gets healthier. If you You feed your body bad foods, you get less healthy. So it's obviously the same thing with your brain. Feed good information, good content, and your brain gets smarter and healthier. And Trends to me is one of those rare things on the internet where it's not about what happened in the past. It's not about the news. It's not about somebody's life update. Trends is like, here's some things that are growing that you should think about. And you know, I read this thing and I'm not just gonna go do one of these companies, right?

But it's cool to know.

It gets— it's cool to know. It's cool to talk about. And it also is, it gets my brain to start noticing things like that.

And so it's like, and I was here when we exercise. I was here the day we launched it or the week. Yeah. And I was like, I don't know how to describe it, but I think it's kind of cool. Now I understand a little bit more how to describe it. Okay.

What's, what's the new description?

Well, you, you, you did it. Okay. I mean, but when we were creating these reports, I was like, this is super useful. I don't know how to explain. I don't know yet how it's useful, but this is really interesting. Right.

Here's my pitch of it. When you launched the Hustle newsletter, you told me it's like if your best friend, they watch TV all day. They, they read the news all day. They come into tell you, here's what you need to know, and they tell it to you in a kind of a no-BS tone. So they just tell you what it is in a no-BS way. It's like your friend telling you the news. That's pretty much what the Hustle newsletter is. Trends is like my friend from the future comes back, you know, 18 months— he lives 18 months in the future and he comes to me and he says, hey, you know what, this CBD thing, it's taken off, it took off. And so Trends is my friend from the future coming and telling me what's happening. And I think that's—

you're making my ads for me. So here's what we'll do. I will put a code, we'll call it Million, Whenever this podcast goes live, we'll make it last for a week. So if you sign up now or a week after this goes live, use— sign up and use the code Million and you'll be able to get 50% off.

Nice. Okay, cool. All right, buddy.