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Yeezy

creator owns 100% example

12 transcript mentions
Mentions over time
12 total · by year · from the transcripts
’19’204’211’22’23’24’25’2616
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#118with Harley Finkelstein (Shopify's President) - Why You Should Drop Out Of School and Start a Shopify Store1×#70Making Money In 48 Hours, Fat FIRE & How To Collect $2M1×

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$140M/yrAnnual Yeezy royalty income to KanyeEP 70 · 7:02 · SHAAN · Kanye West · Yeezy · Adidas

In the moments

2 linked receipts
Fact

Influencer brands aren't promo products, they're real businesses

Harley argues that creator-owned brands (Kylie Cosmetics, Jeffree Star, Drake's OVO, Yeezy) are deeply misunderstood as mere brand extensions. They're built by people who understand their category cold, and unlike Michael Jordan licensing his name to Nike in the '80s, today's stars can own 100% via Shopify.

“If Michael Jordan started the Jordan brand today, he would own 100% of it, just like Yeezy does, just like Drake owns OVO, just like Kylie owns Kylie Cosmetics. But because the Jordan brand started in the mid-'80s, he was a licensor of his brand to Nike. He received a royalty. The royalty was substantial, but he had no choice but to work with Nike on this deal because fundamentally Nike had add the means of manufacturing and the means of distribution.”
EP 118 · 29:00 · HARLEY FINKELSTEIN
Read at 29:00
mfmindex.com№ 0118-1740
Number

Yeezy did $1.3B in sales; Kanye's 11% royalty paid him $140M

Shaan breaks down the Forbes math: the Yeezy brand, owned 100% by Kanye but produced and distributed by Adidas, did $1.3 billion in sales in 2019, on which Kanye earns an 11% royalty worth $140 million.

$140M
Annual Yeezy royalty income to Kanye · USD/year
“So 2019, he did $1.3 billion in sales on the Yeezy brand, which is kind of insane actually, uh, that a rapper was able to sort of have a Jordan-esque brand there. He gets an 11% royalty, which is $140 million on that. So every pair of Yeezys, he gets 11%. He did $140 million last year.”
EP 70 · 7:02 · SHAAN
Read at 7:02
mfmindex.com№ 0070-422