Trainerize

Knees Over Toes Guy doing ~$10M/yr without even owning an app

Sam estimates Ben Patrick (Knees Over Toes Guy) is doing about $10 million a year in sales while running his program on a white-label app (Trainerize), citing fitness creator Kayla Itsines' app Sweat as the comp that scaled to $100 million selling what started as a PDF.

“And she has an app called Sweat that scaled to $100 million in sales. If you're a guy, you probably don't know who she is. It's my wife Sarah used it and she crushed it. And all she did was sell a PDF and then eventually it went to an app. With this guy Ben from Knees Over Toes, I bet you he's doing $10 million a year in sales and he's not even— he doesn't even have his own app.”