Stay Alfred

The Ruumr founder did $100M revenue, raised $60M, then crashed

Sam was drawn to Ruumr partly because its founder previously built Stay Alfred (a Sonder competitor leasing whole buildings for work travel) to $100M revenue on $60M raised - then went out of business. Sam treats that spectacular flameout as a positive signal.

“this guy started Stay Alfred, which was like a, you know, Sonder. It's like a competitor to Sonder where they would like rent out entire buildings and then sublease them for work travel. Got to $100 million in revenue, raised $60 million, crashed and burned and went out of business. And you know what? That's awesome. I love that.”