Sony

Turnkey outdoor experiences, bonus points if Instagrammable

Shaan relays a Sony trend-spotter's framework from a leaked email: EDM is this generation's rock and roll, the generation loves festivals and zero-effort turnkey outdoor experiences as a reaction to always being at a desk, and bonus points if it's Instagrammable. He sees this pattern in glamping, ice cream museums and Spartan races.

“He's like, in general, um, turnkey, uh, turnkey outdoor experiences. So, uh, zero effort, but I get to be out in nature away from my computer. Um, it's sort of a response to the fact that we're always sort of indoors at a desk connected at all times. He's like, those are, those are big. And number 3 was bonus points if it's Instagrammable.”

Steal thisBuild zero-effort, outdoor, Instagrammable experiences for screen-fatigued consumers.