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Outbrain

cheap programmatic ad source

12 transcript mentions
Mentions over time
12 total · by year · from the transcripts
’191’20’213’22’23’242’25’266
12
mentions
2
receipts
2
numbers
2
episodes
By type
2
  • Number2 · 100%
By speaker
2
  • Sam2 · 100%
By topic
4
  • Marketing / Growth2 · 50%
  • Side Hustles1 · 25%
  • E-commerce1 · 25%
Shows up most in
#182How an Astrology App Makes $10m+, Why a Boxing Announcer is Worth $400m & Creating a Personal Monopoly1×#92A Three Month Old Company Profiting $90,000 A Day1×

Comes up with

most-shared episodes
TaboolaCompany2×The HustleCompany2×AdelePerson1×Armbrust USACompany1×Astrology.comCompany1×Billy of the WeekConcept1×Bruce BufferPerson1×CB InsightsCompany1×

Key numbers

2 figures
$10M/yrAnnual revenueEP 182 · 13:18 · SAM · Astrology.com · Horoscope.com · Taboola$1B/yrAnnual salesEP 92 · 56:36 · SAM · Golden Hippo · Outbrain · Taboola

In the moments

2 linked receipts
Number

Astrology.com has made $10M+ a year for ~30 years off ad arbitrage

Sam breaks down how astrology.com and horoscope.com quietly do low-to-mid eight figures in revenue, mostly via cheap programmatic ad arbitrage (Taboola/Outbrain) plus subscriptions, and have done so since the late '90s.

$10M
Annual revenue · USD/year
“So astrology.com, have you heard of astrology.com? Of course you have. Of course you have. So they do low 8 figures in revenue. And the way that they make money is they do a lot of programmatic advertising. So they do low-cost advertising, like the bottom of Taboola and Outbrain. They get you to come to their website and they make a little bit of money off advertising.”
EP 182 · 13:18 · SAM
Read at 13:18
mfmindex.com№ 0182-798
Number

Golden Hippo: ~$1B/yr selling supplements via long-form copy ads

Sam profiles Golden Hippo, a low-profile company that builds doctor-fronted DTC brands (Dr. Marty pet food, Dr. Gundry gut supplements) and drives sales with Outbrain/Taboola native ads and long-form copywriting. He estimates it does about $1 billion a year in sales with ~800 employees.

$1000M
Annual sales · USD/year
“they buy all these outbrains. Ads and they use long-form copywriting to get people to buy pet food and things like that. And they do about $1 billion a year in sales.”
EP 92 · 56:36 · SAM
Read at 56:36
mfmindex.com№ 0092-3396