Islands

Islands' social metrics: 47 app opens per week, 50% retention

Greg's college group-chat app Islands (sold to WeWork in 2019) had standout engagement: daily users sent 30-50 messages a day, weekly users opened it 47 times a week, the average user invited 2.1 people, and 45-day retention was ~50%.

“Like the daily active users would send between 30 and 50 messages every single day. Weekly active users would open the app 47 times per week. The average user would invite 2.1 people. It was a beautiful product. People loved it. So it had like engagement, it had retention, and retention was 50%, 45 days.”