Evan Spiegel

Evan Spiegel explains Snapchat: communication, not memories

Shaan recounts a famous video of Snapchat's Evan Spiegel using a paper notepad to distill the product into two insights: photos should be used for communication rather than memories, and Stories run beginning-middle-end while every other feed was reverse-chronological.

“Basically, photos today are thought of as memories. You take a photo and you're stashing it away for essentially your keepsake. He's like, but we use photos for communication. We just think if you send somebody a photo, it's a great way to communicate, you know, what you're doing, how you're feeling.”