Carbone

Chef's Table: a nightly restaurant 'drop' with a live-stream chef

Greg pitches a restaurant 'drop' model — one meal per night that sells out (like NYC's Carbone) — paired with a live stream where the chef explains the dish and wine. Shaan extends it to a Michelin-star IG Live before a $100-$150 high-end delivery drop: QVC for cooking.

“This idea is that like, it's a drop for a restaurant, but you have a live stream with the chef telling you about like if it comes with wine or the meal. It's like, this is how I did it. And it's more of an experience.”

Steal thisTurn a restaurant into a scarcity-driven nightly drop with a live-stream chef walking through the dish — build anticipation, then sell the meal.