Zach Park

Zach Park: Kickstarter hustler who replied to a cold email in minutes

Cubcoats co-founder Zach Park raised millions across Kickstarter campaigns and built an online presence as a self-evident hustler. Simpson cold-emailed him offering a value trade; he replied within minutes because, unlike the hundreds of cold emails he got, hers offered something back.

“And he wrote back within a few minutes and was like, I get hundreds of cold emails. Like, nobody ever offers anything back. Right. And that was why he reached out. And so we ended up meeting and became very good friends. Now I'm an investor in the company.”

Steal thisIn a cold email, lead with what you can give, not what you want; it's why you'll get a reply.