Cubcoats

Zach Parr: the Kickstarter whisperer who built Cubcoats

Zach Parr was a hired-gun who ran other people's Kickstarters to multi-million-dollar results, then launched his own: Jacket Pets (now Cubcoats), a stuffed animal that unzips into a kid's jacket. He crushed Kickstarter, then layered on licensing deals with sports leagues and Disney/Marvel plus retail and online.

“And so Jacket Pets was, uh, take a stuffed animal, kids don't want to leave it behind, and so like, let's put a zipper in the back, and then when you unzip the stuffed animal, you can like turn it inside out, like press it inside out, and it'll turn into a kid's jacket.”

Zach Park: Kickstarter hustler who replied to a cold email in minutes

Cubcoats co-founder Zach Park raised millions across Kickstarter campaigns and built an online presence as a self-evident hustler. Simpson cold-emailed him offering a value trade; he replied within minutes because, unlike the hundreds of cold emails he got, hers offered something back.

“And he wrote back within a few minutes and was like, I get hundreds of cold emails. Like, nobody ever offers anything back. Right. And that was why he reached out. And so we ended up meeting and became very good friends. Now I'm an investor in the company.”

Steal thisIn a cold email, lead with what you can give, not what you want; it's why you'll get a reply.