Seth Godin

Solopreneurs are under-monetized: stack funds, courses, and real estate

Shaan argues the old guard (Tim Ferriss, Gary Vee, Seth Godin) massively under-monetized their audiences with just books and ads, while newer creators like Pomp stack rolling funds, paid newsletters, and courses to convert audience trust into value.

“He chose books and ads from a podcast as his two models, and he's so popular that he still made a killing doing those two. But that killing is like— there's people with an audience a fraction of his size that are making as much money, if not more, than he's making off his podcast and books.”

Steal thisDon't rely on books and ads alone; stack a fund, a course, a paid newsletter, and products to monetize the same audience.