Richard Branson

The Branson playbook: build a personal brand that ladders the company

Hetrick's next vision is to take a page from Richard Branson — grow a personal brand (randyhetrick.com) that helps the company brand do things it can't on its own, and vice versa, laddering the two up together like Branson did with Virgin.

“I'm working on a randyhettrick.com website right now where some of my stuff that— my next big vision is to take a page out of Richard Branson's handbook and basically figure out ways to grow my brand that can help the brand that I gave birth to do things that maybe it can't do and vice versa. You ladder yourselves up just like he's done with Virgin.”