Blaze Pizza

Automated pizza kitchen that beats restaurant quality

Hetrick is invested in Basil Street Cafe, an automated pizza kitchen combining technology, branding, and distribution. He argues COVID made it more viable and that the machine's pizza rivals or beats Blaze — defying low expectations of machine-made food.

“There's one of my— ironically, one of my board members started a company called Basil Street Cafe, which is a really really cool automated pizza kitchen concept that I think COVID-19 has actually now made more viable even than before. But it's a really sophisticated combination of technology, branding, and distribution to create a nationwide initially and then global automated pizza kitchen”