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Nikita Bier

His leaked TBH growth playbook is described

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Most quoted in
#70Making Money In 48 Hours, Fat FIRE & How To Collect $2M2×

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In the moments

2 linked receipts
Tactic

How TBH activated entire high schools to go viral overnight

Shaan describes Nikita Beer's leaked TBH growth playbook: make an all-black Instagram page for a target high school, follow every student, keep the account private with a 'launching March 22' bio, then accept every follow request at once on launch day to trigger a cascade of notifications and downloads.

“We would create an Instagram page for the high school. It would be called this. The profile would be all black. The bio would say this is launching on, you know, March 22nd at 4 PM. And we would go follow all the people who are from that high school, and we would have our account on private, so they would request to follow us, and we would not accept any requests until March 22nd, and we would accept all of them at once, and then they would all get a notification, and then they would come in, and the app would be there in our bio, and they would download it, and then they would all get notified that their friend has the app”

Steal thisEngineer a synchronized launch moment inside a tight community so every member gets notified at once and downloads together.

EP 70 · 23:54 · SHAAN
Read at 23:54
mfmindex.com№ 0070-1434
Tactic

The '48 hours to make money on the internet' PM interview question

Nikita Beer's hiring filter, quoted by Sam: he asks product manager candidates how they'd make money on the internet in 48 hours to screen out people who aren't scrappy or are internet illiterate, joking the PowerPoint wizards can go work at Accenture.

“an interview question that I use to filter out product managers, managers who are not scrappy or are internet illiterate. You have 48 hours to make money on the internet. How would you do it? It got 2,100 likes and he replied immediately. He says, I apologize to all the PowerPoint wizards who are upset by this question. There will always be a home for you at Accenture.”

Steal thisAsk candidates how they'd make money online in 48 hours to test whether they actually understand distribution and monetization.

EP 70 · 25:51 · SAM
Read at 25:51
mfmindex.com№ 0070-1551