Number
Mr. Ballen empire: ~55 staff, 25M fans, 8-figure monthly downloads
Nick lays out the scale of the Mr. Ballen business: nearly 55 people (1099s rolling into W-2s), 9M+ on YouTube, 8M+ on TikTok, 3.5M on Facebook, a podcast doing 8 figures in downloads a month, and roughly 25 million fans total.
$25M
Total fans across the Mr. Ballen brand · fans
“he's got 9+ million on YouTube, 8+ million on TikTok, 3.5 on Facebook, Snapchat, you name it. So I think, oh, and then you have the podcast, which does, you know, 8 figures in downloads a month. And so, I mean, I would say the, the range is about 25 million in fans just for the Strange Dark Mysterious.”
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