MrSkyler

Compete on terms-and-conditions incumbents can't touch

Shaan's 'Stripe for Vice' framework: rather than copying what a monopoly isn't doing yet, attack the customers their terms of service explicitly ban. Stripe can't serve cannabis or porn without threatening its banking relationships, just as Instagram won't build OnlyFans without risking its advertisers, so that ground is safe to take.

“And so terms and conditions is actually an amazing way to compete against big successful incumbents. Go do what they explicitly say they won't do and they can't do.”

Steal thisRead an incumbent's terms of service, list every customer type they ban, and build the product that serves exactly those banned customers.