Number
Duluth Trading: $638M in sales but only a $500M market cap
Shaan points out that workwear brand Duluth Trading does $638M in annual sales yet carries only a ~$500M market cap, roughly double FIGS's revenue at a fraction of the valuation, suggesting the rugged-wear category is mispriced versus a hyped DTC story.
$638M
Annual sales · USD/year
“Duluth, I looked up before this, they're $638 million in annual sales. It's only got a $500 million market cap. So double the revenue of Figgs.”
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