Jermaine Dupri

Scooter Braun discovered Justin Bieber on YouTube with under $100K saved

Scooter Braun got his start as a college club promoter working with Jermaine Dupri's mom's label. At 22, with less than $100K saved, he found a 7-9 year-old boy singing and playing guitar on YouTube, flew him to Atlanta, and signed him. That kid was Justin Bieber.

“He finds this guy on YouTube. Who is a little kid. He's like 7, 8, 9, 10 years old, and he's playing the guitar, and he's playing a guitar, and he's singing. And Scooter goes, this kid's going to be a home run, he's going to be a winner. So he flies this kid and his mom down to, uh, Atlanta, and he goes, I want to manage you.”