American Top Team

$540K gym deal for 90 Miami players shows how messy NIL compliance is

American Top Team, an MMA gym in Florida, offered $500/month to all 90 of Miami's scholarship football players to advertise on social media. If even one player fails to post, the deal flips from a legal NIL deal into an illegal pay-for-play violation, illustrating why compliance software is needed.

“They offered $500 a month to Miami's entire 90 scholarship football players to advertise their gyms on social media. So that's $540,000, but every player has to do it. Now, there's like these crazy— there's these crazy rules.”