Eric Jorgenson

Hijack a famous person's fame: the Almanac of Naval tactic

Shaan explains that the fastest way to build a following and email list is to capture and repackage a famous person's philosophies. His friend Eric Jorgensen did exactly this by compiling Naval's podcast and blog quotes into 'The Almanack of Naval Ravikant.'

“it's like the fastest way to build your following and build a mailing list is to just capture all the philosophies of a famous person like Naval or Charlie Munger or Warren Buffett or whoever. He just wrote the Almanac of Naval. He just took all the shit Naval had said in his different podcasts and blogs and stuff like that.”

Steal thisCompile and repackage a famous thinker's scattered ideas into a clean asset (book, visuals, threads) to borrow their audience.