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The 'Beats by Dre' acquisition: you're buying the person, plus some stuff
Reacting to Reese Witherspoon selling Hello Sunshine for $900M, Shaan argues the numbers don't pencil out from the IP alone — it's like Apple buying Beats. You're really paying for Reese (the person/brand) and getting some content assets thrown in, not buying a cleanly analyzable asset.
“So I think this is like, this is like a Beats by Dre acquisition is kind of what I see it as, which is basically somebody being like, cool, we get Reese, we get Reese and then some stuff, great. I think that's basically like when Apple bought Beats and they're like, great, we get, you know, we get Dr. Dre”
Story
Jake Paul wants to be his generation's Jay-Z or Dr. Dre
Asked why he invests, Jake Paul says it's partly about having his finger on the pulse and partly legacy — he wants to be the bridge between the business world and the influencer world, like Jay-Z or Dr. Dre were for music, building billion-dollar companies rather than just being a rapper.
“I think part of it's just legacy for me. Wanting to be this generation's Jay-Z or Dr. Dre, where, you know, they're a part of these massive billion-dollar companies and do more for the celebrities around them than just be a rapper or just be a producer. You know, I want to be that bridge between the business world and the influencer world and be sort of the one that— the influencer or celebrity who's known for that in this generation.”